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Employee Spotlight: Katie Mitchell

  • By Madison Vettorino
  • February 26, 2018

After starting with us as a summer intern following graduation from the University of Kentucky, Katie Mitchell joined the Inspira team full-time as an Account Coordinator. Her mantra? Life doesn’t start before coffee. Get to know more about Katie below in this edition of the Employee Spotlight! Read More

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How Marketers Can Win by Going Against the Grain

  • By Rob Patterson
  • February 23, 2018

Like any other industry, marketing is a world in which trends emerge. And, when brands and marketers see those trends developing, there’s a natural desire to emulate and ride the coattails. Everyone wins, right? Not quite. Sometimes, those trends are leveraged to perfection, but other uses can leave a lot to be desired. In reality, the results vary greatly on a case-by-case basis. Read More

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Finding Your Brand’s Social Media Voice

  • By Jennifer DeFreitas
  • February 9, 2018

When MoonPie so boldly told Kaela that she should spell her name with a “y”, we all forgot for a moment that we were witnessing an interaction between consumer and brand. And, when Old Spice tweeted to Taco Bell that their fire sauce was falsely advertised because it didn’t actually contain fire, consumers laughed and rallied from the sidelines.  Adopting snarky, sarcastic brand personalities through social media is certainly trending and appeals to millennials, but does it yield a meaningful impact? If done correctly, having the right social media voice can position your brand as an authentic and relevant part of the current conversation. Read More

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Employee Spotlight: Allison Young

  • By Madison Vettorino
  • January 11, 2018

Say hello to the newest addition to the HR team, Allison Young! Allison joins us as an HR Specialist and, given her altruistic nature, it's no wonder why she's a fit for the team. Wanna know more? Read on... Read More

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