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Three Things to Know from SXSW 2017

  • By Rob Patterson
  • April 3, 2017

SXSW has always been always been a hot topic amongst marketers, and these days, it is no different. However, conversation in recent years has been surrounded by scrutiny. Those who have long made the annual trek to Austin will readily remind you that, β€œit’s not what it used to be.” Still, as cries from purists and pundits proliferate, the reality is that SXSW still represents a one-stop shop for the up-and-coming trends and technologies β€” each of which will have a residual effect on how marketers curate the next iteration of experiences for their consumer base. Read More

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Five Rules to Live By When Developing a Mobile Tour

  • By Madison Vettorino
  • March 1, 2017

As marketers have found more channels and means to communicate their message, the number of branded messages that consumers are exposed to on a given day has ballooned to nearly 5,000. The residual effect has left consumers largely immune to marketing messages, allowing only 100 or so to permeate through their attention wall. Read More

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Employee Spotlight: Halle Gavrielidis

  • By Madison Vettorino
  • February 6, 2017

This week, we got to know our new Junior Analyst, Halle! Halle recently graduated from UConn and started out as an intern here at Inspira. Read More

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Employee Spotlight: Blake Bentzen

  • By Madison Vettorino
  • January 30, 2017

Say hello to our newest team member, Blake Bentzen.  Read More

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