Experiential | Corporate and B2B Conferences
With an ultimate goal of ensuring that future generations of women celebrate ambition, Inspira created a day-long experiential journey to engage employees and celebrate International Women’s Day at AMEX HQ in NYC. From strategy to creative/design to staffing, training, catering, build-out, etc., this premier event brought the entire AMEX community together to learn about and celebrate women’s ambitions with an immersive branded takeover of the whole HQ building.
We also orchestrated a strategic alliance with the Enthuse Foundation, a non-profit dedicated to helping women entrepreneurs launch and grow their businesses. To spotlight female entrepreneurship, we created “The Ambitious Avenue”, a series of life-sized, Insta-worthy storefront facades featuring seven diverse women-owned businesses.
impressions at AMEX HQ
of AMEX HQ employees attended the events, a new record for employee engagement
women-owned small businesses distributed 5,000 product samples at “The Ambitious Avenue” cocktail reception
of HQ employees proudly wore and displayed “The Ambition Project” branded swag
More examples of our EQxIQ approachLearn More