Inspira Marketing Group Selected as Agency of Record to Launch illycaffè’s U.S. Based Instagram Presence
By Bobby Johnson
October 4, 2023
By Bobby Johnson
October 4, 2023
Director of Marketing & Communications
FOR IMMEDIATE RELEASE
Spearheading the launch of illy’s U.S. based Instagram account earlier this week, Inspira Marketing is
overseeing the strategy, execution, and management of all social media accounts within the United States, expanding their current partnership with the international brand.
NORWALK, CT – October 3, 2023 – Inspira Marketing Group, a creative solutions agency headquartered in Norwalk, CT, announced today that they’ve been selected as the agency of record to launch illy’s U.S. based Instagram account earlier this week, and oversee the strategy, execution, and management of all social media accounts within the United States. As a global leader in high-quality sustainable coffee, illy is looking to strengthen relations with their state-side target audience, and this selection marks a significant expansion of their scope of work with Inspira, fortifying the agency’s role as a trusted partner.
While aligning within a global brand framework, Inspira is tasked with strategizing illy’s U.S. social accounts with primary focuses to launch their Instagram, revive their Facebook and X (formerly known as Twitter) platforms, and engage the target consumer with relevant and curated content that enhances the consumer mindset and perception of illycaffè. Inspira will utilize its expertise in social media to accomplish these objectives through organic posts, creator management, and more, plus enrich the customer experience through ongoing community management. With a deep-rooted understanding of illy’s brand and core consumer objectives, Inspira Marketing is well-positioned to elevate illy’s social media presence in the U.S. market, strategically launching the accounts earlier this week for International Coffee Day on October 1st, 2023.
Jeff Snyder, Chief Inspiration Officer of Inspira Marketing states, “We are thrilled to be selected as illycaffè’s agency of choice for their U.S. based social media presence. Our team is eager to leverage our expertise in these digital avenues to showcase illy’s distinct, elevated brand identity to a broader audience, and are committed to delivering innovative and engaging content that not only resonates with illy’s current customer base, but captures the attention of new coffee enthusiasts. We appreciate and thank illy for leaning into our full scope of expansive capabilities, and look forward to seeing these social platforms come to life.”
“At illycaffè, we are committed to delivering an integrated and exceptional experience for our customers, and in today’s day and age, an engaging presence on social media is integral to achieving this goal,” comments Jack Edwards, President of illycaffè North America. “We are confident that Inspira Marketing’s deep understanding of our brand, coupled with their expertise in social media and content creation, will help us forge meaningful connections with our U.S. target audience.”
In addition to ongoing content strategy, creative asset production, and community management, Inspira will also deliver measurement analytics, suggested cost efficiencies, and optimized reporting to ensure that the team is effectively communicating illy’s brand positioning and key benefits, and is driving the highest consumer engagement for converting an online audience to illycaffè lovers and brand loyalists.
Inspira Marketing Group
Based in Norwalk, CT, Inspira Marketing is a creative solutions agency. Delivering scalable, results-driven solutions for a diverse roster of clients in the automotive, CPG, financial, technology, food and beverage, fashion, beauty, and quick-serve restaurant markets, Inspira Marketing specializes in Brand Storytelling, Experiential Marketing, and Field Team Activation. Recognized with a list of impressive awards, Inspira has most recently been awarded by Ad Age’s Best Places to Work, Hartford Business Journal’s Best Places to Work, Chief Marketer’s CM200 Award, Event Marketer’s Top 100 IT List, and more. To learn more, visit www.inspiramarketing.com.
illycaffè is an Italian family-owned company, founded in Trieste in 1933 which has always set itself the mission of offering the best coffee to the world. It produces a unique 100% Arabica blend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans in the world. Every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors.
Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, commitment that it strengthened in 2019 by adopting the status of Benefit Company and in 2021 becoming the first Italian coffee company to obtain the international B Corp certification. Since 2013 the company is also one of the World Most Ethical Companies. Everything that is “made in illy” is about beauty and art, the founding principles of the brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection cups, decorated by over 125 international artists, or coffee machines designed by internationally renowned designers. With the aim of spreading the culture of quality to growers, baristas and coffee lovers, the company has developed its Università del Caffè which today holds courses in 25 countries around the world.
In 2021, Rhône Capital became a minority shareholder of illycaffè with the aim of contributing to the company’s international growth plans. In 2022, the company had 1230 employees and a turnover of €567,7 million. The illy single-brand network has 190 points of sale in 34 countries.
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