Inspira’s 2nd Annual Relationship Report reveals what consumers across the U.S. say drives genuine brand connection and what it means for investing in brand experience.
Brand relationships begin with a moment. Something a person experiences, feels, and carries with them long after it’s over. For the second year, Inspira surveyed consumers across the U.S. to understand what shapes brand perception, what builds real loyalty, and what makes people feel genuinely connected to a brand.
What we found points to a significant opportunity for marketers to think about the full arc of a consumer relationship, from the live experience that first earns attention to the digital engagements that sustain it over time.
The Relationship Report: How Brands Earn Attention, Build Connection, and Create Relationships that Last is built for marketers who want to understand what consumers respond to and how to build something that endures.
What You’ll Find Inside
This report is created for anyone responsible for building meaningful relationships.
Inside you’ll find:
Proprietary consumer research and strategic frameworks covering what drives brand perception among today’s consumers
How in-person brand experiences influence long-term loyalty
The role of experiential marketing in the modern brand relationship, and how brands can use digital to extend and deepen real-world connections.
What is the Inspira Relationship Report?
The Inspira Relationship Report is an annual proprietary study examining what consumers want from brand relationships. Now in its second year, the report surveys consumers across the U.S. to understand what shapes brand perception, drives loyalty, and builds genuine connections between people and brands.
What does the Relationship Report Cover?
The report explores the key drivers of brand perceptions and consumer loyalty, with particular focus on how in-person brand experiences and digital engagement work together to build enduring relationships. It’s designed for marketers looking for consumer-backed guidance on where to invest.
Why does experiential marketing matter for brand relationships?
Inspira’s research shows that in-person brand experiences rank among the most powerful drivers of consumer brand perception. When brands create meaningful real-world moments and follow through with consistent digital engagement, they build preference, trust, and long-term loyalty.
Want to build long-term relationships with consumers? Reach out to learn more.
