Last week, Inspira launched our client Yasso’s “I Scream for Yasso” campaign, with our partner MullenLowe. Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.
Now through July 4th, visit one of the “I Scream for Yasso” booths coming to the following cities:
5/28 – BOSTON – Dewey Square / South Station
5/29 – BOSTON – Rowes Wharf Plaza
6/3 & 6/4 – PHILADELPHIA – The Shops @ Liberty Place
6/10 & 6/11 – DENVER – Union Station Plaza
6/16 – CHICAGO – Sundays on State Street
6/18 – CHICAGO – Navy Pier
Check out our activation feature in Event Marketer’s recent round-up.
