Inspira Partners with Yasso for the “I Scream for Yasso” Summer Activation

Last week, Inspira launched our client Yasso’s “I Scream for Yasso” campaign, with our partner MullenLowe. Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

Now through July 4th, visit one of the “I Scream for Yasso” booths coming to the following cities:

5/28 – BOSTON – Dewey Square / South Station
5/29 – BOSTON – Rowes Wharf Plaza
6/3 & 6/4 – PHILADELPHIA – The Shops @ Liberty Place
6/10 & 6/11 – DENVER – Union Station Plaza
6/16 – CHICAGO – Sundays on State Street
6/18 – CHICAGO – Navy Pier

Check out our activation feature in Event Marketer’s  recent round-up.