Life is Good

The Life is Good Tour

The Goal

  • Generate awareness of their revitalized clothing line with millennials
  • Communicate the brand’s commitment to helping kids in need by donating $1MM to various children’s organizations
  • Create and capture compelling content for sharing on social platforms

The Experience

  • An eight-week mobile tour traveled across the country to 18 markets in a fully-customized Airstream trailer
  • LIG founders, Bert & John Jacobs, joined in on the fun to encourage clothing sales -- with 100% of proceeds going to kids in need


  • 1.3 billion impressions
  • 478 PR media hits
  • Overall, the campaign generated a media value of over $94 million