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Here’s Why Emotional Marketing Is Effective

  • By Madison Vettorino
  • November 16, 2021

If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be.  Read More

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Here’s How Brands Can Prepare For Holiday Shoppers In 2021

  • By Madison Vettorino
  • November 10, 2021

‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly.  Read More

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Jeff Snyder: How Experiential Brands Can Authentically Demonstrate Empathy

  • By Madison Vettorino
  • November 10, 2021

During the COVID-19 pandemic, consumers were starved for human connection. A recent report by Genesys revealed that two in five people feel less connected to others due to the pandemic. One of the best ways brands can demonstrate their commitment to customers in this unusual time is by developing genuine empathy for consumers.  Read More

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Employee Spotlight: Beth Ramil

  • By Madison Vettorino
  • November 9, 2021

Beth Ramil recently joined the Inspira team as Talent Acqusition Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight! Read More

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