Blog

Infographic: Women Leading the Way in Alcohol Trends

By Rob Patterson
November 21, 2019

The past few years have marked a time of major change in the alcoholic beverage industry. From the summertime explosion of hard seltzers to increased focus on sustainability in the on and off premise, it's clear that consumers' priorities are ever-changing. But who is it that is driving these changes? Social listening tells us that women are leading the way when it comes to the alcohol industry's shift towards health-conscious beverages and an eco-friendly focus. Read More

How the Travel Industry is Tackling Overtourism

By Rob Patterson
November 19, 2019

According to Global Wellness Summit, more than 1.3 billion people travel internationally on an annual basis. That’s both a significant portion of the world’s population and a massive increase from 500 million travelers back in 1995. While this change is positive news in that global wealth continues to rise, there’s just one problem: everyone wants to go to Paris. Read More

Is Your Influencer Marketing Campaign Legal?

By Jade Axman
November 13, 2019

Influencer marketing has seen massive growth within the past few years, and it’s no secret that brand deals have proven particularly lucrative for social media stars. However, deceptive practices and fraudulent behavior have led the industry to be dubbed the “Wild West” when it comes to compliance. In fact, according to the Influencer Marketing Hub’s 2019 Benchmark report, only 11% of influencers are fully compliant with FTC guidelines. Read More

Infographic: A Glance at the Cannabis Consumer

By Rob Patterson
November 12, 2019

Since Colorado and Washington became the first two states to legalize the recreational use of cannabis in 2012, nine states (and the nation of Canada) have adopted similar measures. With many expecting that federal legalization will come within the next ten years, it's important to understand the cannabis consumer and his/her preferences. Here, we take a look at the demographics of cannabis consumers based on sales data from the state of Washington. Read More