Blog

How Experiential Marketing Creates CPG Brand Love

By Ann D'Adamo
February 18, 2020

Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. In fact, of the thousands of creative new product launches that occur each year, about 85% of them fail. Today, products are not just competing for space on the shelf; they’re competing for space virtually everywhere. Read More

Employee Spotlight: Debbie Giblin

By Rob Patterson
February 13, 2020

Debbie Giblin recently joined the Inspira team as Director of Consumer and Retail Experience Strategy. To learn more about Debbie, read along in this edition of the Employee Spotlight! Read More

3 Ways Fintech is Changing our Financial Future

By Rob Patterson
February 11, 2020

Though the category of financial services has long been depicted as staid and stodgy, the marriage of financial services with technology (aptly named Fintech) has caused companies to rethink how their products and services appeal to the modern consumer. Some of the changes in financial services can be chalked up to more approachable branding, but others are challenging industry norms. Here, we take a look at some of the top trends in Fintech and how they’re coming to life in the form of products and services. Read More

Infographic: Record Valentine’s Day Ahead in 2020

By Rob Patterson
February 5, 2020

After a down year in 2019, love is in the air in 2020. That's right; after a decade-low 51% of Americans celebrated the holiday last year, 55% are planning to do so in 2020. With that increase in participation will come a major increase in spending, too, with Americans set to spend $27.4 billion in total. Here, we take a look a who people are spending on, what they're buying, and where they're buying it. Read More