Blog

How the Travel Industry is Tackling Overtourism

By Rob Patterson
November 19, 2019

According to Global Wellness Summit, more than 1.3 billion people travel internationally on an annual basis. That’s both a significant portion of the world’s population and a massive increase from 500 million travelers back in 1995. While this change is positive news in that global wealth continues to rise, there’s just one problem: everyone wants to go to Paris. Read More

Is Your Influencer Marketing Campaign Legal?

By Jade Axman
November 13, 2019

Influencer marketing has seen massive growth within the past few years, and it’s no secret that brand deals have proven particularly lucrative for social media stars. However, deceptive practices and fraudulent behavior have led the industry to be dubbed the “Wild West” when it comes to compliance. In fact, according to the Influencer Marketing Hub’s 2019 Benchmark report, only 11% of influencers are fully compliant with FTC guidelines. Read More

Infographic: A Glance at the Cannabis Consumer

By Rob Patterson
November 12, 2019

Since Colorado and Washington became the first two states to legalize the recreational use of cannabis in 2012, nine states (and the nation of Canada) have adopted similar measures. With many expecting that federal legalization will come within the next ten years, it's important to understand the cannabis consumer and his/her preferences. Here, we take a look at the demographics of cannabis consumers based on sales data from the state of Washington. Read More

3 Ways Brands Are Bringing Personalization to Health and Nutrition

By Rob Patterson
November 6, 2019

As brands continue to innovate their products and services to cater to the needs of modern consumers, it’s important to take a step back and understand the macro trends that are driving these changes. Lately, personalization is one such trend that is making its mark on a variety of industries. Whether it’s a playlist on Spotify that’s curated just for your ears or the use of A.I. technologies to make personalized recommendations in retail, brands across the spectrum are making a greater effort to market to consumers as individuals. Read More