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Infographic: Differentiating Walmart and Target Shoppers

  • By Rob Patterson
  • July 1, 2020

When it comes to big-box discount stores, Walmart remains on top of the food chain. However, Target has carved out its own slice of the market with its creative branding and unique array of products. For brands that are sold at both Walmart and Target, it’s imperative to understand each retailer’s core consumers in order to win them over. Below, we take a look at the nuances that make them different. Read More

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Infographic: Meet the Experience Enhancers

  • By Rob Patterson
  • July 1, 2020

According to research from Silicon Valley Bank, short-term expectations for wine industry growth were tempered prior to the pandemic. An oversupply coupled with diminishing demand is expected to lead to a discounting of wines and grapes alike. Though that's negative news for sellers, at face value, the availability of great wines at great prices could create opportunity when it comes to the historically thrifty Millennial demographic. However, to win over these consumers, wine producers will need to better understand their mindsets and engage with them accordingly. Our research uncovered the Experience Enhancer mindset as a prime opportunity for growth. Below, we explore this consumer to better understand their lifestyle and how wine brands can most effectively engage them. Read More

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Jeff Snyder on Live Events in a Post-COVID-19 World

  • By Rob Patterson
  • June 29, 2020

The world of live events has been hit hard by the coronavirus pandemic, forcing agencies, brands, and organizers to pivot to virtual events in the interim. Going forward, some consumers may still need time before they feel safe showing up to live events, so it'll be imperative to accommodate to them by creating virtual or hybrid event experiences. Read More

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Inspira and Argenx Featured in Event Marketer for Virtual Launch Party

  • By Rob Patterson
  • June 29, 2020

Myasthenia Gravis (MG) is a rare autoimmune disease that affects the lives of thousands of Americans. In honor of June being MG Awareness month, Argenx, a global immunology company, wanted to create an event to bring this community together and share its commitment to those affected by the disease. With the COVID-19 crisis preventing the possibility of any in-person engagements, we hosted a virtual launch party that brought in attendees from across the country and globe. Read More

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