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4 Ways to Elevate the DTC Brand Experience

  • By Ann D'Adamo
  • June 2, 2020

As consumers have shifted to online shopping to avoid trips to the grocery store, brands such as Pepsi and Clorox have begun investing in direct-to-consumer sales. But, to do it well, big CPG brands will have to master e-commerce and the myriad logistics that come with it. While diversifying channels is an essential part of growing business, they have to ask themselves, “If we build it, will they come?” Read More

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Adweek: Jeff Snyder on Encouraging Event Attendance Going Forward

  • By Rob Patterson
  • May 27, 2020

For agencies and event organizers, there's a lot of work to be done to assuage consumers' concerns when it comes to returning to live events. In fact, a study from Performance Research found that 60% of consumers have long-term fears about attending large events. Read More

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Jeff Snyder on Best Practices for Virtual Experiences

  • By Rob Patterson
  • May 27, 2020

Experiential marketing is one of many industries that has been hit hard by the COVID-19 pandemic. In the interim, agencies and brands have been working diligently to create virtual experiences that bring joy, value, and entertainment to consumers during a difficult time. Read More

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Infographic: Americans Miss Their Automobiles

  • By Rob Patterson
  • May 27, 2020

With Americans largely confined to their homes over the past few months, most haven’t been getting much use out of their automobiles. Additionally, those who were planning to buy or lease a vehicle have largely postponed their plans to do so; of the 39% of respondents to a CarInsurance.org study who were planning to buy or lease a car between March and May, 71% said they had decided to wait until later on. In this infographic, we take a look at consumers’ auto habits during the pandemic and what they might prioritize in their purchases going forward. Read More

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