Blog

Gen Z Wants Product Samples and Don’t Care Where They Get Them

By Bobby Johnson
August 17, 2022

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. Using the latest data, we’re going to walk you through why product samples are such a smart move for capturing Gen Z’s attention in the marketplace. Read More

Can Influencers Tarnish Your Brand?

By Bobby Johnson
August 10, 2022

Influencers are everywhere and only growing more mainstream. Duke University now has an influencer class at their school that teaches students how to grow their social media platforms, and Kris Jenner is teaching MasterClasses on personal branding. Read More

5 Tips for Marketing Your Events During Turbulent Times

By Bobby Johnson
August 10, 2022

Inspira Marketing CEO Jeff Snyder joins other industry luminaries in sharing their strategies for event marketing in sensitive or difficult times. Read More

The Psychology Of Color

By Ann D'Adamo
August 5, 2022

Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory. Read More