Blog

A Guide to NFTs for Marketers

By Rob Patterson
June 23, 2021

Though non-fungible tokens (NFTs) have been around for years, they’ve seen an enormous boost in awareness and popularity in 2021. This is due to a confluence of factors, including the normalization of cryptocurrency, advances in blockchain technology, and heightened consumer demand in the wake of the Wall Street Bets saga. Read More

Jeff Snyder: 4 Predictions for the Future of Post-Pandemic Events

By Rob Patterson
June 17, 2021

The event industry demonstrated its resilience during the COVID-19 pandemic by shifting online—despite having little experience draw from, in many cases. As the world continues to recover from the pandemic and consumers receive vaccines, it's important to blend digital and live experiences to meet the needs of your audience. Read More

How Auto Brands are Marketing Electric Vehicles to Consumers

By Rob Patterson
June 16, 2021

According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018. Read More

Understanding New Outdoor Participants

By Rob Patterson
June 8, 2021

With many consumers shut out from their favorite indoor activities over the past year, the outdoor industry saw a huge boost in participation. From walking and jogging to bicycling and kayaking, consumers turned to the outdoors for some exercise, a change of scenery, and a mental health boost. And, much to the delight of the outdoor industry, many of these consumers were trying activities after a long lapse or for the very first time. Read More