Inspira Marketing

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Brand Storytelling
From Dating to Divorce: Why Consumers Break Up with Brands (And How to Win Them Back)
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.  

Our picks

Infographics
Infographic: You Had Me At “Hello”
Experiential
Inspira’s Client Engagement Director Effie Gavrielidis Shares How to Build B2B Relationships through Experiential Marketing
Experiential
Inspira’s Art Director Esteban Leyva Shares What Gen Z Values in Brand Relationships

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What’s new and buzzworthy at Inspira

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Brand Storytelling

Is Lululemon Losing Its Luxury Glow? Challenger Brands Are Turning Up the Heat

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Awards

Inspira Celebrates Eight Hermes Creative Awards for 2025

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Inspira in the News

MediaPost Spotlights Inspira CCO, Dave Wasserman, for 3 Tips to Earning Real Relationships

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Experiential

Strengthening Community Bonds Through Events: Inspira’s VP, Experiential & Production Ralph Failla

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Inspira News

Inspira Unveils its Relationship Report: A Comprehensive Look into How Consumers Choose, Connect and Commit to Brands

The Relationship Report: How Consumers Choose, Connect, & Commit
Experiential

Inspira’s Chief Creative Officer Dave Wasserman Shares The Art of Relationship Building Through Creativity

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Inspira in the News

Inspira’s Senior Director of Integrated Strategy, Regina Fiedel, Featured in The Business Journals

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Experiential

Experiential as a Platform for Communicating Shared Values: Inspira’s CEO Jeff Snyder

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Experiential

Strategy in Building Community and Consumer Trust: Inspira’s Integrated Strategy Senior Director, Regina Fiedel

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Automotive

When a Brand Becomes Its Own Worst Enemy: Tesla’s Reputation Reckoning

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Inspira in the News

Inspira’s Chief Creative Officer, Dave Wasserman, Published in MediaPost

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Awards

International Delight’s Cold Foam House Experience Lands as Gold Finalist in Event Marketer’s EX Awards

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Whitepapers & Research

The Relationship Report: How Consumers Choose, Connect, & Commit
The Relationship Report: How Consumers Choose, Connect, & Commit
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Shaping Experiential Marketing Trends for 2025: Fostering Deeper Relationships Through In-Person Brand Experiences
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The Art of UGC: Innovative Approaches to Social Media Engagement
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Savoring Success: Driving Growth in Food and Beverage
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Inspira Marketing
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