Blog

2022 Food & Beverage Trends Marketers Need to Know

By Ann D'Adamo
May 17, 2022

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market. Read More

Why Sustainability Matters for Brands

By Ann D'Adamo
May 10, 2022

A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future. Read More

What Do Millennials & Gen Z Want from Insurance Brands?

By Ann D'Adamo
May 3, 2022

The media often paints a picture of Millennials and Gen Z as frivolous and social media obsessed, but, in reality, they are savvy consumers with billions in spending power. And, as they reach adulthood, their need for – and use of – insurance products is prime for growth. In fact, researchers found that in the next three years Millennials and Gen Z will make significant life changes which include buying homes and cars, having children, and changing jobs or starting businesses. The question is, are insurers prepared to capitalize on these changes? Read More

Mother’s Day 2022: 10 Surprising Holiday Statistics

By Ann D'Adamo
May 2, 2022

This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know. Read More