Blog

What Brands Should Know About Holiday Shopping In 2021

By Madison Vettorino
September 22, 2021

Holiday shopping in 2020 looked different from years past, and in 2021, brands should prepare for new trends to emerge. Due to supply chain shortages and increased shipping times, many customers are beginning their holiday shopping earlier than usual. As a result, an estimated half of U.S. consumers plan to complete their 2021 holiday shopping before Cyber Monday (Nov. 29) arrives. Read More

Local Events Are Gaining Momentum. Here’s Why.

By Madison Vettorino
September 15, 2021

As far as brand activations are concerned, bigger is not necessarily better. Smaller, local events are gaining momentum—and harnessing the power of local events could prove beneficial to your brand. Read More

The Digital Transformation of the CPG Industry

By Madison Vettorino
September 8, 2021

The Consumer Packaged Goods (CPG) industry’s digital transformation has arrived, and it’s determined to redefine the customer journey and experience. Properly harnessing the power of digital can help a brand successfully drive impact. Read More

Employee Spotlight: Madison Vettorino

By Ann D'Adamo
September 7, 2021

Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight! Read More