Blog

5 Things You Need to Know About Pre-Teen Gamers

By Rob Patterson
December 5, 2019

In the decades since the release of Pong in the 1970s, the world of gaming has completely transformed. Consoles have become increasingly powerful, games have become all the more interactive, and the introduction of online play has made gaming a social platform of its very own. While consumers of all ages can join in on the fun, video games have always been driven by the youth. Read More

Infographic: Consumer Insights on the Zagonist

By Rob Patterson
December 3, 2019

When most people zig, they zag. Zagonists don't take a traditional approach to life and aren't afraid to shout it from the rooftop...or tattoo it on their arm. But it's not just about being different for the sake of it, Zagonists follow a different compass. Instead of asking why, they ask "why not?" Since they view themselves as influencers and love discovering new brands, experiential marketing strategies are key to authentically and organically engaging this consumer. Read More

4 Tips for a Successful Sponsorship Activation

By Rob Patterson
November 26, 2019

With consumers increasingly prioritizing experiences over possessions in recent years, experiential marketing has entered the mainstream. From direct-to-consumer pop-up shops to mobile tours, each form of experiential offers brands a chance to create one-on-one connections with their intended audience. Read More

Infographic: Women Leading the Way in Alcohol Trends

By Rob Patterson
November 21, 2019

The past few years have marked a time of major change in the alcoholic beverage industry. From the summertime explosion of hard seltzers to increased focus on sustainability in the on and off premise, it's clear that consumers' priorities are ever-changing. But who is it that is driving these changes? Social listening tells us that women are leading the way when it comes to the alcohol industry's shift towards health-conscious beverages and an eco-friendly focus. Read More