Blog

Dry January Continues its Rise in 2021

By Rob Patterson
January 19, 2021

When Alcohol Change UK created the Dry January campaign in 2013 to raise money for alcohol abuse and treatment, it likely had no idea of what was to come. Now a global phenomenon, Dry January invites consumers from across the globe to abstain from alcohol for the duration of the month for the sake of their health and their wallets. Read More

6 Things to Know About Pet Ownership in the Pandemic

By Rob Patterson
January 12, 2021

There has always been a soft spot in Americans' hearts for their pets, but that bond has only grown stronger in the past year. Confined to their homes more often than ever due to the pandemic, Americans are spending more time with their animals — and adopting new ones altogether. Read More

Jeff Snyder: Three Experiential Tactics for Better B2B Virtual Events

By Rob Patterson
January 7, 2021

People love novelty, which is one reason why marketing tactics like pop-up shops and mobile tours had been so successful prior to the COVID-19 pandemic. With consumers stuck indoors and craving connection, virtual events provide attendees with an opportunity to "leave" their houses, so to speak. Read More

Inspira Named to 2021 Chief Marketer 200

By Rob Patterson
December 18, 2020

Inspira was recently named to the 2021 CM200, Chief Marketer's listing of the top 200 brand engagement and activation agencies across the globe. The honor was bestowed on agencies that earned top client testimonials, had outstanding case study submissions, and consistently produced innovative solutions that pushed brands and the industry forward. To learn more about the award program and how Inspira earned its listing, read along through the links below. Read More