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How Ice Cream Brands are Keeping Consumers Engaged this Summer

  • By Rob Patterson
  • July 21, 2020

While the summer of 2020 bears little resemblance to previous ones here in America, one thing hasn’t changed: demand for ice cream. In fact, according to Nielsen, U.S. retail sales of ice cream were up 26% YoY for the 16-period week that ended 6/20. Read More

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Infographic: Growth in Online Groceries

  • By Rob Patterson
  • July 17, 2020

Online grocery shopping has gained steam in recent years with the likes of Amazon, Instacart, Walmart, and others offering up their services. However, since the beginning of the pandemic, many shoppers who had previously eschewed online grocery shopping have changed their tune. Below, we take a look at shopper habits with regard to online groceries and see which brands have gained the most ground. Read More

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The State of Travel Amid COVID-19

  • By Rob Patterson
  • July 14, 2020

As we reach mid-July, summer is in full swing across the United States. However, despite the warm weather, the pandemic continues to complicate the slow return to normalcy. Travel, in particular, has been inordinately impacted by the current landscape, and it’s clear that the industry will continue to face these challenges for the foreseeable future. Read More

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Infographic: Differentiating Walmart and Target Shoppers

  • By Rob Patterson
  • July 1, 2020

When it comes to big-box discount stores, Walmart remains on top of the food chain. However, Target has carved out its own slice of the market with its creative branding and unique array of products. For brands that are sold at both Walmart and Target, it’s imperative to understand each retailer’s core consumers in order to win them over. Below, we take a look at the nuances that make them different. Read More

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