Blog

Infographic: Understanding Today’s Insurance Buyers

By Rob Patterson
October 5, 2020

Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them. Read More

How to Host a Virtual Event that Connects: Your Virtual Event Planning Checklist

By Rob Patterson
September 24, 2020

Virtual events have become an important tool for businesses and brands looking to connect with consumers during the COVID-19 pandemic, and it's clear that they're here to stay. However, virtual events are a new frontier for many, and creating one isn't as simple as translating your IRL idea to the internet. That's why we've created the Virtual Event Planning Checklist to help you as you begin your planning process. Read More

Infographic: What to Expect for the Holidays

By Rob Patterson
September 22, 2020

Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below. Read More

10 Stats to Know About Shifting Shopper Habits

By Rob Patterson
September 18, 2020

As the COVID-19 pandemic continues on, the effects on people across the globe linger. Not only has it caused a major health crisis, but it has had major economic ramifications and changed the way we go about our daily lives. Below, we take a look at consumer sentiment and behavior from the past six months to understand the shifting shopper landscape. Read More