Blog

Infographic: The United States of Snacking

By Rob Patterson
May 20, 2020

During the lockdown, families were confined to their homes without much to do. So, it’s not surprising to learn that 46% of Americans say they are snacking more now than before the pandemic began. While snacking may have been a panacea for boredom, it appears that those noshing behaviors may linger even as the country begins to open up. In fact, PepsiCo recently announced the launch of two new direct-to-consumer websites — Snacking.com and PantryShop.com — to address both our love of snacks and the emergence of online shopping behaviors. Here, we look at which snacks are most appealing to consumers and where the opportunities are for brands. Read More

Inspira and Jeep Take Home Gold and Bronze at 2020 REGGIE Awards

By Rob Patterson
May 18, 2020

Last Friday, the Association of National Advertisers hosted a virtual gala in honor of the 37th annual REGGIE Awards. The REGGIE Awards are among the most coveted in the world of marketing and signify best-in-class brand activations chosen by a jury of over 200 industry leaders. Read More

How Drive-in Movies are Inspiring Socially Distant Experiences

By Rob Patterson
May 13, 2020

While old trends becoming new again is a relative constant in some industries, such as fashion, it’s unclear how many of us foresaw the return of the drive-in movie theater in 2020. However, given the constraints put in place due to the COVID-19 pandemic, drive-ins have seen a huge resurgence – especially in states where citizens are no longer sheltering in-place. Read More

CNBC: Jeff Snyder Shares Thoughts on Return to the Workplace

By Rob Patterson
May 12, 2020

In response to the coronavirus pandemic, CNBC created a content series called "The Next Normal," which seeks business leaders' perspectives on how life and business will change as we move toward a new normalcy. As part of their feature, "Working Home is Here to Stay, Even When the Economy Opens," our founder and CEO, Jeff Snyder, was asked to share his thoughts on the return to the workplace. To hear what he had to say, read along on CNBC. Read More