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Infographic: Halloween Delivers Marketing Treats

By wpengine
October 1, 2021

Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021. Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion. Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday. Read More

How To Choose The Right Influencer For Your Experiential Marketing Campaign

By Madison Vettorino
September 29, 2021

A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential. Read More

Inspira Marketing Celebrates 10 Years On Event Marketer’s Top 100 “It List”

By Madison Vettorino
September 29, 2021

Each year, Event Marketer’s “It List” highlights the top 100 event marketing agencies across the globe. We’re proud to announce that Inspira has been named to the “It List” for the tenth time in 2021. Read More

What Brands Should Know About Holiday Shopping In 2021

By Madison Vettorino
September 22, 2021

Holiday shopping in 2020 looked different from years past, and in 2021, brands should prepare for new trends to emerge. Due to supply chain shortages and increased shipping times, many customers are beginning their holiday shopping earlier than usual. As a result, an estimated half of U.S. consumers plan to complete their 2021 holiday shopping before Cyber Monday (Nov. 29) arrives. Read More