Blog

How Car Insurers are Tackling a Digital World

By Bobby Johnson
June 1, 2022

Car insurance is a fascinating product: mandatory, ubiquitous, and yet highly competitive. Recently, car insurers find themselves in a changing landscape where marketing requires multiple avenues to succeed and customers are more savvy and picky than ever. Read More

Why Your Brand Should Invest In Experiential Marketing

By Ann D'Adamo
May 31, 2022

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience. Read More

2022 Food & Beverage Trends Marketers Need to Know

By Ann D'Adamo
May 17, 2022

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market. Read More

Why Sustainability Matters for Brands

By Ann D'Adamo
May 10, 2022

A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future. Read More