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How CPG Brands Can Benefit from the Pop-Up Shop

  • By Bobby Johnson
  • September 9, 2022

The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down.  Read More

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The Future of Snacks in 2022

  • By Bobby Johnson
  • August 31, 2022

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day. We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods. Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks. Read More

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The Role of Brands in Mental Health Awareness

  • By Bobby Johnson
  • August 26, 2022

According to the National Alliance on Mental Illness, approximately one in five U.S. adults experience mental illness in a given year. Read More

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7 Facts You Didn’t Know About Back-to-School Shoppers

  • By Bobby Johnson
  • August 24, 2022

A recent 1Q survey polled 200 parents of kids between Pre-K and senior year of high school about their back-to-school shopping habits.  Read More

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