Blog

Jeff Snyder: 4 Ways to Level Up Your Video Game Brand Integration

By Rob Patterson
July 7, 2021

According to The NPD Group’s 2020 Gamer Segmentation Report, 244 million Americans play video games. That’s about 3 in 4 people, and an increase of 32 million in total since 2018. And gamers are playing more than ever: Nearly one-third of them play more than 15 hours a week. Read More

3 Challenges Facing the Outdoor Industry Going Forward

By Rob Patterson
June 30, 2021

Recent research commissioned by the Outdoor Foundation has confirmed what we thought to be true: outdoor participation saw huge growth in 2020. In fact, over seven million more Americans partook in outdoor activities compared to 2019—turning to the outdoors for exercise, a change of scenery, and a mental health boost. Read More

A Guide to NFTs for Marketers

By Rob Patterson
June 23, 2021

Though non-fungible tokens (NFTs) have been around for years, they’ve seen an enormous boost in awareness and popularity in 2021. This is due to a confluence of factors, including the normalization of cryptocurrency, advances in blockchain technology, and heightened consumer demand in the wake of the Wall Street Bets saga. Read More

Jeff Snyder: 4 Predictions for the Future of Post-Pandemic Events

By Rob Patterson
June 17, 2021

The event industry demonstrated its resilience during the COVID-19 pandemic by shifting online—despite having little experience draw from, in many cases. As the world continues to recover from the pandemic and consumers receive vaccines, it's important to blend digital and live experiences to meet the needs of your audience. Read More