Blog

4 Takeaways from a Talk with Showfields Co-Founder Katie Hunt

By Rob Patterson
January 14, 2020

Last week, a number of Inspira team members made the trek into New York City to check out Showfields, the self-dubbed “most interesting store in the world.” While Showfields Co-Founder and CRO, Katie Hunt, made sure to point out that the tagline is partially tongue-in-cheek, there is a different quality to Showfields that separates it from your run-of-the-mill retail store. Located at 11 Bond Street in NoHo, Showfields is a retail concept that is designed to engage consumers’ sense of discovery through a revolving array of in-store brand experiences. Put simply, Showfields is a hub of experiential retail. Read More

Infographic: 2020 Travel Trends and the Rise of the Conscious Traveler

By Rob Patterson
January 8, 2020

We all know that today's consumers are investing in experiences over material things, and the travel industry has been a direct beneficiary of this trend. In fact, a study of Millennial consumers found that behind only saving for an emergency and housing, banking money for a vacation is a top priority. Just as the desire to invest in bucket-list experiences grows, the way consumers evaluate and select destinations continues to evolve. As we enter the next decade, consumers are becoming increasingly conscious about the impact of travel on the environment and are endeavoring to forge deeper connections with the people and places they visit. Here, we explore the emerging travel trends of 2020. Read More

How Brands are Experimenting with Experiential Stays

By Rob Patterson
January 7, 2020

Experiential marketing has become an essential part of the marketing mix for brands looking to create one-on-one connections with consumers. After all, there’s no better way to get to know a brand than through a personal experience where consumers are given the opportunity to interact with products and services first-hand. Of course, experiential marketers understand that dwell time in the footprint is an important piece of the puzzle. From an intuitive level, the more time they spend with your brand, the more likely it is that a long-term bond will be forged. Read More

How to Launch Experiential Campaigns on Twitch and TikTok

By Rob Patterson
December 17, 2019

If you're unfamiliar with emerging platforms like Tik Tok and Twitch, you're missing out on the opportunity to connect with the millions of younger consumers who flock there on a daily basis. To learn how your brand can incorporate Tik Tok and Twitch into its next experiential marketing campaign, head over to PR Daily to hear from our very own Jeff Snyder. Read More