Blog

Inspira and Jeep Win Gold at Experience Design & Technology Awards

By Rob Patterson
December 17, 2020

Stop us if you've heard this before: our team was recognized with another honor for its work with Jeep on the Champion of Adventure activation at the Winter X Games. This time, the team earned Gold at the Event Design & Technology Awards for Best Use of A/V. Read More

Infographic: Holiday Spending Sees No Slip

By Rob Patterson
December 15, 2020

Despite the challenging financial circumstances of this year, the National Retail Federation predicts that holiday sales during November and December will increase anywhere between 3.6-5.2% over 2019. Of course, how that money is spent will change; they also expect online and other non-store sales to grow by 20-30% YoY. Below, we take a look at consumer expenditures, where they’re shopping, and what they’re spending on. Read More

Jeff Snyder: Experiential Marketing is More Than Just FOMO-Inducing Activations

By Rob Patterson
December 10, 2020

A pre-pandemic article from Ad Age suggested that experiential marketing may have reached its peak, citing Instagram-worthy installations such as the Color Factory and the Museum of Ice Cream in support of the premise. Where they erred, though, was in categorizing them as examples of experiential marketing at all. Instead, they are theme parks designed to earn social media engagement. Read More

3 Things to Know About Gaming in 2020

By Rob Patterson
December 9, 2020

As consumers have been relegated to their homes more often than ever in 2020, gaming has seen its popularity continue to rise. In fact, 40% of American respondents to a YouGov survey said they are playing more games in 2020, whether it be on PC, console, or mobile device. On top of the time spent at home, the year has also brought the long-anticipated releases of Playstation Series 5 and Xbox Series X/S — with demand so high that each has faced out-of-stock issues. Read More