Blog

4 Things Gen Z Hates About the Car Buying Experience

By Bobby Johnson
August 23, 2022

The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale. Read More

Five Trends to Watch in the World of Esports

By Bobby Johnson
August 19, 2022

Esports are barreling toward mainstream adoption, if they’re not already there, with professional leagues bringing in millions of fans and over a billion dollars. Read More

Gen Z Wants Product Samples and Don’t Care Where They Get Them

By Bobby Johnson
August 17, 2022

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. Read More

Can Influencers Tarnish Your Brand?

By Bobby Johnson
August 10, 2022

Influencers are everywhere and only growing more mainstream. Duke University now has an influencer class at their school that teaches students how to grow their social media platforms, and Kris Jenner is teaching MasterClasses on personal branding. Read More