Blog

7 Things To Know About the Path Forward for Alcohol in Hospitality

By Rob Patterson
October 21, 2020

Though the COVID-19 pandemic has adversely impacted the hospitality industry in 2020, consumers are still itching to jet off for a vacation. In fact, according to a recent survey by Nielsen CGA, 77% of U.S. respondents say they will stay at or visit a hotel for a vacation in the coming year. While that is certainly welcome news for hotels, it remains true that the pandemic will have a lasting impact on the ways in which guests choose their destinations and spend time during their stays. Read More

Jeff Snyder on Promoting Sustainability Through Digital Experiences

By Rob Patterson
October 15, 2020

Consumers across all demographics are showing support for environmentalism, and businesses across the spectrum are taking notice. However, you can't just say that you're environmentally responsible. You have to adopt policies and practices in every aspect of your business. In an article on the Trade Show News Network, Inspira's Jeff Snyder shares his thoughts on how you can promote and practice sustainability within a digital environment. Read More

How Beauty Buying is Changing During the Pandemic

By Rob Patterson
October 13, 2020

Before the pandemic, the beauty industry had already undergone vast change in recent years. Trends like direct-to-consumer disruption, the push towards inclusivity, and personalization — just to name a few — have all made a great impact on how brands engage with their consumers. And, after a year where online sales increased by 18.6% in 2019, brands were in a good position to adapt to store shutdowns and capitalize on digital. Below, we take a look at how the beauty landscape has shifted in 2020 and offer thoughts on the future. Read More

Infographic: Understanding Today’s Insurance Buyers

By Rob Patterson
October 5, 2020

Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them. Read More