Blog

What Do Millennials & Gen Z Want from Insurance Brands?

By Ann D'Adamo
May 3, 2022

The media often paints a picture of Millennials and Gen Z as frivolous and social media obsessed, but, in reality, they are savvy consumers with billions in spending power. And, as they reach adulthood, their need for – and use of – insurance products is prime for growth. In fact, researchers found that in the next three years Millennials and Gen Z will make significant life changes which include buying homes and cars, having children, and changing jobs or starting businesses. The question is, are insurers prepared to capitalize on these changes? Read More

Mother’s Day 2022: 10 Surprising Holiday Statistics

By Ann D'Adamo
May 2, 2022

This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know. Read More

Inspira & Enthuse Launch #FoodTag2022 Campaign to End Food Insecurity

By Ann D'Adamo
April 28, 2022

The facts about food insecurity were staggering before the pandemic, and COVID-19 and rising inflation have exacerbated the injustices at their root cause. Inspira and its partner agency, Enthuse Marketing, teamed up with the non-profit WhyHunger to do something about it. Read More

Inspira Awarded Gold Hermes Creative Award

By Ann D'Adamo
April 20, 2022

We are excited to announce that Inspira was awarded Gold in the Electronic Media/Social Media: Instagram category for our work on Diageo’s World Class US platform. Read More