Blog

3 Ways Millennials are Changing the World of Personal Finance

By Rob Patterson
October 10, 2019

In recent years, much ink has been spilled over the ways in which Millennials are impacting a variety of industries. While many of those thought pieces have brought attention to the businesses that are struggling due to failure to win over this generation, too few have spent enough energy on understanding the reasons why. As you might expect, money has a lot to do with it. Read More

How Influencer Marketing Will Change in 2020

By Ann D'Adamo
October 8, 2019

Brands started to heavily invest in influencers about five years ago. At that time, it was all about the mega-influencer, the creator like Huda Kattan or Aimee Song who had millions of followers and could launch - and sell out - a product on Instagram in a matter of minutes. But, as influencer marketing has evolved, brands have learned that bigger isn’t always better. In the years that have followed, micro- and nano-influencers have played a key role in generating buzz for brands. Read More

Instagram and Facebook May Hide Your Likes; Should You Care?

By Jade Axman
October 2, 2019

Back in July, Instagram shocked users in several countries (including Australia, Canada, and Ireland) by running a test that hid like counts from other users. Since then, testing has expanded and parent company, Facebook, has considered doing the same. However, in a world where likes have served as social currency and careers have been launched on “Instagram fame,” these tests have been met with mixed emotions. In fact, a Russian influencer reportedly threatened to sue the platform if they move forward with hiding likes. Meanwhile, other users took to Twitter to express their praise, voicing that it’s a step in the right direction that will preserve the mental health of younger generations, specifically. Read More

Experiential Marketing: Breaking Through the Ad Clutter with Brand Experiences

By Rob Patterson
October 1, 2019

Today's consumers are beginning to place a greater emphasis on experiences in lieu of possessions. This is due, in part, to their desire to interact with the world and disengage from the devices they hold so dear. Read More