Blog

Jeff Snyder: People Are Speaking With Their Pocketbooks. Are Brands Listening?

By Madison Vettorino
December 8, 2021

The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift. Read More

Here’s What Marketers Need To Know About Building Brand Equity

By Madison Vettorino
December 8, 2021

Consumer behavior experienced a seismic shift during the pandemic. Consequently, 75 percent of consumers in the U.S. are engaging in new shopping behaviors due to store closings, changing priorities, and even economic pressure. Read More

Here’s Why Emotional Marketing Is Effective

By Madison Vettorino
November 16, 2021

If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be. Read More

Here’s How Brands Can Prepare For Holiday Shoppers In 2021

By Madison Vettorino
November 10, 2021

‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly. Read More