Blog

4 Tips for a Successful Sponsorship Activation

By Rob Patterson
November 26, 2019

With consumers increasingly prioritizing experiences over possessions in recent years, experiential marketing has entered the mainstream. From direct-to-consumer pop-up shops to mobile tours, each form of experiential offers brands a chance to create one-on-one connections with their intended audience. Read More

Infographic: Women Leading the Way in Alcohol Trends

By Rob Patterson
November 21, 2019

The past few years have marked a time of major change in the alcoholic beverage industry. From the summertime explosion of hard seltzers to increased focus on sustainability in the on and off premise, it's clear that consumers' priorities are ever-changing. But who is it that is driving these changes? Social listening tells us that women are leading the way when it comes to the alcohol industry's shift towards health-conscious beverages and an eco-friendly focus. Read More

How the Travel Industry is Tackling Overtourism

By Rob Patterson
November 19, 2019

According to Global Wellness Summit, more than 1.3 billion people travel internationally on an annual basis. That’s both a significant portion of the world’s population and a massive increase from 500 million travelers back in 1995. While this change is positive news in that global wealth continues to rise, there’s just one problem: everyone wants to go to Paris. Read More

Is Your Influencer Marketing Campaign Legal?

By Jade Axman
November 13, 2019

Influencer marketing has seen massive growth within the past few years, and it’s no secret that brand deals have proven particularly lucrative for social media stars. However, deceptive practices and fraudulent behavior have led the industry to be dubbed the “Wild West” when it comes to compliance. In fact, according to the Influencer Marketing Hub’s 2019 Benchmark report, only 11% of influencers are fully compliant with FTC guidelines. Read More