Blog

Jeff Snyder on Best Practices for Virtual Experiences

By Rob Patterson
May 27, 2020

Experiential marketing is one of many industries that has been hit hard by the COVID-19 pandemic. In the interim, agencies and brands have been working diligently to create virtual experiences that bring joy, value, and entertainment to consumers during a difficult time. Read More

Infographic: Americans Miss Their Automobiles

By Rob Patterson
May 27, 2020

With Americans largely confined to their homes over the past few months, most haven’t been getting much use out of their automobiles. Additionally, those who were planning to buy or lease a vehicle have largely postponed their plans to do so; of the 39% of respondents to a CarInsurance.org study who were planning to buy or lease a car between March and May, 71% said they had decided to wait until later on. In this infographic, we take a look at consumers’ auto habits during the pandemic and what they might prioritize in their purchases going forward. Read More

Infographic: The United States of Snacking

By Rob Patterson
May 20, 2020

During the lockdown, families were confined to their homes without much to do. So, it’s not surprising to learn that 46% of Americans say they are snacking more now than before the pandemic began. While snacking may have been a panacea for boredom, it appears that those noshing behaviors may linger even as the country begins to open up. In fact, PepsiCo recently announced the launch of two new direct-to-consumer websites — Snacking.com and PantryShop.com — to address both our love of snacks and the emergence of online shopping behaviors. Here, we look at which snacks are most appealing to consumers and where the opportunities are for brands. Read More

Inspira and Jeep Take Home Gold and Bronze at 2020 REGGIE Awards

By Rob Patterson
May 18, 2020

Last Friday, the Association of National Advertisers hosted a virtual gala in honor of the 37th annual REGGIE Awards. The REGGIE Awards are among the most coveted in the world of marketing and signify best-in-class brand activations chosen by a jury of over 200 industry leaders. Read More