Blog

Infographic: A Look Ahead to the Holidays

By Rob Patterson
September 25, 2019

In last year's holiday season, sales increased 2.9% over the previous year. While year-over-year growth is encouraging for brands, it actually fell short of National Retail Federation projections (4.3 - 4.8%). Looking at the growth more closely, it's clear that consumers are starting their shopping earlier than ever before. Holiday sales grew at a 5.1% rate during the first half of the season, but gained only 0.9% in the second half. Which days does your brand need to capitalize on this holiday season? Let's take a look! Read More

Warriors for a Cure Go the Distance for Pediatric Cancer

By Rob Patterson
September 20, 2019

This September, in honor of National Childhood Cancer Awareness month, our team is participating in the annual Alex’s Million Mile initiative. This month-long event, hosted by the Alex’s Lemonade Stand Foundation, calls for teams from across the country to walk, run, and ride a collective total of one million miles before the month is up in order to raise awareness and funds for pediatric cancer research. Read More

Why Brands Should Take a Look at Twitch

By Rob Patterson
September 19, 2019

For brands, connecting with younger consumers remains one of the most tried-and-true methods for building a loyal following. However, in today’s increasingly cluttered digital landscape, it’s getting more difficult to reach younger audiences en masse. Whether it’s through ad-blocking while surfing the internet or avoiding commercials by watching streaming services such as Netflix, younger consumers are seeing fewer and fewer traditional advertisements. Read More

5 Tips to Boost Your Brand’s Instagram Engagement in 2019

By Jade Axman
September 18, 2019

Last year, Instagram reached one billion active monthly users, surpassing that of parent company Facebook and once-competitor Snapchat. But. between constant algorithm alterations, experimental changes, and a surplus of daily content, it’s becoming more difficult than ever to create engaging posts for your audience on “The ‘Gram.” And, with more than 80% of businesses considering engagement to be their most important metric, this poses a major concern for brands and influencers alike. Read More