Blog

Three Social Media Strategies To Support Experiential Marketing Campaigns

By Madison Vettorino
April 19, 2022

Social media is a crucial component to any experiential marketing campaign’s success. The role that social media plays in brand activation marketing varies. Not only can social media be used to drum up excitement for the experiential marketing campaign, but social tools can also help create a buzz around the brand and could ultimately be used to garner user-generated content (UGC). There are many reasons why an experiential marketing campaign should include a robust social media plan. Here are three social media strategies that effectively support brand activation efforts. Read More

Infographic: Consumer Sampling – How Trying Leads to Buying

By Madison Vettorino
April 12, 2022

After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience. Read More

National Geographic’s Earth Day Eve Takes Home Two Anthem Awards

By Ann D'Adamo
April 12, 2022

Inspira marketing is thrilled to announce that our client, National Geographic, was awarded two Anthem Awards for its Earth Day Eve 2021 project: gold in the Sustainability, Environment, & Climate Special Projects Awareness Categories (For Profit) and Bronze in the Sustainability, Environment, & Climate Event Awareness Categories (For Profit). Inspira developed the strategic direction and positioning for the umbrella campaign, Planet Possible, and the ideation around the Earth Day Eve concert. Read More

10 Shocking Statistics About The Metaverse

By Madison Vettorino
April 12, 2022

The metaverse is arguably the buzziest term of 2022, but there’s still widespread confusion regarding what exactly it is. When polled, only 49.5% of marketing and brand analytics executives expressed that they “somewhat” understood the metaverse. Almost a third share that they’re unsure of it or simply don’t understand it at all. Read More