Blog

5 Tips for Marketing Your Events During Turbulent Times

By Bobby Johnson
August 10, 2022

Inspira Marketing CEO Jeff Snyder joins other industry luminaries in sharing their strategies for event marketing in sensitive or difficult times. Read More

The Psychology Of Color

By Ann D'Adamo
August 5, 2022

Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory. Read More

5 Strategies for Event Planners to Meet Growing Attendee Expectations

By Bobby Johnson
August 5, 2022

Inspira Marketing CEO Jeff Snyder shares his top strategies for keeping attendees engaged no matter the size of the event. He also stresses the importance of creating a community to help attendees feel invested. Read More

Getting Ahead of Your Sponsorship or Live Event (Part 2)

By Bobby Johnson
August 3, 2022

In the first part of this article, we went over how far out from a convention you’ll need to start planning your sponsorship or live event. We also shared how understanding your brand is the first step in that plan. Read More