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How Brand-Led Mental Health Marketing Campaigns Can Make an Impact

  • By Ann D'Adamo
  • May 4, 2021

Wellness marketing is not new. From #MeatlessMonday to #SelfCareSaturday, marketers have been tapping into healthy lifestyle messaging to drive conversation around their brand. This approach has been tremendously successful for many—especially beauty and food brands that have developed entirely new categories of wellness-oriented products to attract healthy lifestyle consumers. Read More

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Jeff Snyder: The Future of AR and VR Brand Storytelling

  • By Rob Patterson
  • April 29, 2021

Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers. Read More

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Inspira Named AOR for Waterloo Sparkling Water

  • By Rob Patterson
  • April 26, 2021

Austin-based Waterloo Sparkling Water, known for its refreshing, fruit-inspired, flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains across Grocery, Mass, Club, Drug, and Ecommerce platforms. As the excitement around the brand and its flavors continues to grow, the brand has increased its investment in marketing by naming Inspira Marketing Group as its new Agency of Record. Read More

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Forbes: Jeff Snyder On Boosting In-Store Traffic

  • By Rob Patterson
  • April 26, 2021

With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes! Read More

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