Blog

Inspira Marketing Group Featured on ForceBrands Blog

By Rob Patterson
January 23, 2020

Founded in 2008 by Jeff Snyder, Inspira is a different kind of agency — one where relationships and doing the right thing are front and center, where people come before profits, and where the team is passionate about the work it does. Read More

4 Cannabis Trends to Monitor in 2020

By Rob Patterson
January 21, 2020

Despite buzz around the cannabis industry reaching a crescendo in 2019, it was a tough year for many businesses within the booming category. While retail sales grew to over $12 billion in the United States, a number of challenges prevented the industry from further reaching its potential. Read More

Round-Up of the Latest Tech from CES 2020

By Rob Patterson
January 16, 2020

Last week, business leaders and pioneering thinkers from across the world descended upon Las Vegas for the annual Consumer Electronics Show. Though many of the technologies introduced at CES do not ultimately hit the shelves at your nearest Best Buy, each year’s show provides a glimpse at the future of consumer technologies and the problems they intend to solve. Read More

4 Takeaways from a Talk with Showfields Co-Founder Katie Hunt

By Rob Patterson
January 14, 2020

Last week, a number of Inspira team members made the trek into New York City to check out Showfields, the self-dubbed “most interesting store in the world.” While Showfields Co-Founder and CRO, Katie Hunt, made sure to point out that the tagline is partially tongue-in-cheek, there is a different quality to Showfields that separates it from your run-of-the-mill retail store. Located at 11 Bond Street in NoHo, Showfields is a retail concept that is designed to engage consumers’ sense of discovery through a revolving array of in-store brand experiences. Put simply, Showfields is a hub of experiential retail. Read More