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Infographic: Online Grocery Shopping & Subscriptions

  • By Rob Patterson
  • April 22, 2021

Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future. Read More

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Inspira’s Strategic Insights Lead to ‘Planet Possible’

  • By Rob Patterson
  • April 20, 2021

During the pandemic, we’ve seen an uptick in marketing with solemn messaging. However, the reality is that purpose doesn’t have to be sad or dry. As National Geographic sought to mobilize consumers around Earth Day, which occurs this Thursday, April 22nd, they turned to Inspira for help. Read More

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Infographic: Loyalty and Product Discovery in CPG

  • By Rob Patterson
  • April 20, 2021

Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates. Read More

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Inspira Serves as Presenting Sponsor for Upcoming Circle of Care 5K

  • By Rob Patterson
  • April 15, 2021

Inspira Marketing is proud to announce its role as Presenting Sponsor for the upcoming Circle of Care 5K. Circle of Care is a non-profit organization dedicated to providing financial and emotional support for families of children with cancer — from the day of diagnosis through treatment and beyond. Read More

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