Blog

Infographic: A Glance at the Cannabis Consumer

By Rob Patterson
November 12, 2019

Since Colorado and Washington became the first two states to legalize the recreational use of cannabis in 2012, nine states (and the nation of Canada) have adopted similar measures. With many expecting that federal legalization will come within the next ten years, it's important to understand the cannabis consumer and his/her preferences. Here, we take a look at the demographics of cannabis consumers based on sales data from the state of Washington. Read More

3 Ways Brands Are Bringing Personalization to Health and Nutrition

By Rob Patterson
November 6, 2019

As brands continue to innovate their products and services to cater to the needs of modern consumers, it’s important to take a step back and understand the macro trends that are driving these changes. Lately, personalization is one such trend that is making its mark on a variety of industries. Whether it’s a playlist on Spotify that’s curated just for your ears or the use of A.I. technologies to make personalized recommendations in retail, brands across the spectrum are making a greater effort to market to consumers as individuals. Read More

Employee Spotlight: Mike Gabrielli

By Rob Patterson
November 5, 2019

Mike Gabrielli recently joined the Inspira team as an Account Executive. To get to know the Duxbury, Massachusetts native better, read along in this edition of the Employee Spotlight! Read More

Infographic: Here Comes Halloween!

By Rob Patterson
October 25, 2019

A favorite among children and adults alike, Halloween provides everyone an opportunity to get dressed up, get together with friends and family, and bond over a shared love of sweets. In this infographic, we take a glimpse at the outlook for Halloween 2019 with a special focus on what consumers are spending on, their plans for the big day, the most popular candies, and what everyone (and their dog) is getting dressed up as. Read More