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Infographic: Championing Female Sports Fans

  • By Rob Patterson
  • September 12, 2019

This football season, it's likely that you'll see plenty of commercials depicting men on a couch. The reality, though, is that women are big sports fans, too. Driven by expanded youth sports participation and the rise of professional women's sports leagues, female sports interest is on the rise. Here, we'll take a look at the age breakdown of female sports fans, their favorite sports/leagues to watch, their favorite athletic brands, and where to reach them while they're watching the game. Read More

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4 Ways to Make the Most of Your Marketing Budget

  • By Rob Patterson
  • September 10, 2019

In recent years, experiential marketing has earned a great deal of praise due to its effectiveness in creating one-on-one connections with consumers through the live experiences that they so crave. As a result, brand marketers now consider experiential to be a key part of their marketing mix. Read More

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Infographic: Understanding Outdoor Enthusiasts

  • By Rob Patterson
  • September 10, 2019

Whether it's at work, play, or leisure, millions of Americans have bought into the wellness movement in an attempt to live a healthier life. One such way is with physical activity, and that has led to a rekindling of the flame between Americans and the outdoors. Here, we shine a light on the outdoor enthusiasts among us in an attempt to understand who they are, what they like, and how brands should communicate to them in order to separate their products from the rest of the pack. Read More

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10 Things You Need to Know About Tik Tok

  • By Rob Patterson
  • September 5, 2019

In the fast-paced world that is the internet, keeping up with all the latest trends can be a challenge. Even those of us who fancy ourselves as trend-spotters, your author included, will recognize that there are plenty of blind spots to be uncovered on the world wide web. Read More

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