Blog

Jeff Snyder: How Influencers Can Get Consumers Comfortable with Post-Pandemic Events

By Rob Patterson
May 26, 2021

The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal. Read More

8 Things to Know About Gen Z Consumer Habits

By Rob Patterson
May 21, 2021

Growing up as digital natives, members of Gen Z have never known the world without the influence of the internet and mobile phones. This generation is also more diverse, connected, and vocal than any group that has preceded them. As a result, Gen Z—albeit young in age—is already leaving a huge mark on the world we live in. Below, we take at eight things you need to know about their behavior, spending, and preferences as consumers. Read More

Employee Spotlight: Caitlin Buggy

By Rob Patterson
May 18, 2021

Caitlin Buggy recently joined the Inspira team as Director of Client Engagement. Get to know the latest addition to the team in this edition of the Employee Spotlight! Read More

Infographic: Diversity and Inclusion in Beauty

By Rob Patterson
May 10, 2021

While the beauty industry has made strides in diversity and inclusion efforts, recent research from Mintel indicates that there's still room to grow. Yes, consumers want a wider range of skin tones, but there's more to it. From showing different ages and body types in advertising, to providing products at an affordable price, let's dive into consumer sentiment around diversity and inclusion in beauty. Read More