Blog

5 Things to Know About Consumer Finances in 2020

By Rob Patterson
December 1, 2020

For millions of American consumers, the COVID-19 pandemic has brought financial concerns to the forefront. At the end of 2019, about 10% of consumers in the United States expected their personal finances to get worse in the following six months. By June — three months after COVID-19 was declared a global pandemic, that number grew to 21%. Even now, an additional 27% of consumers say their financial situation is tight or struggling. Read More

Inspira Wins Service Excellence Award at 2020 Diageo Supplier Awards

By Rob Patterson
November 20, 2020

Diageo North America recently announced its 10th annual Diageo Supplier Awards, which recognize the partners who drive value for the company by delivering outstanding quality, innovation, service, and performance. We are proud to announce that Inspira and its partner agency, Enthuse Marketing, have been honored with the Service Excellence Award. Read More

Infographic: Thanksgiving Plans Amid the Pandemic

By Rob Patterson
November 20, 2020

Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way. Read More

Jeff Snyder Shares Digital Strategies that Experiential Should Adopt

By Rob Patterson
November 10, 2020

As e-commerce and brick-and-mortar retailers adapt to a new reality characterized by remote work and social distancing, they must build trust by creating a unique and authentic brand experience across all touchpoints. Fortunately, the techniques used by many leading brands can serve as a blueprint for effectively engaging people — no matter where they are. Read More