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The Evolution of Sampling Amid COVID-19

  • By Rob Patterson
  • August 18, 2020

For those who have made the trek to the grocery store during the COVID-19 pandemic, it’s been quite the departure from the typical shopping experience. Masks and occupancy restrictions represent two of the most visible changes, but customers have also noticed the decided dearth of in-store samples available to try out while strolling through the aisles. Read More

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How Brands Can Help with Halloween

  • By Rob Patterson
  • August 12, 2020

It may feel like the summer just arrived, but as we hurdle through August, the holidays are closer than they appear. With Halloween just two months away, parents and children across the country know that the celebration marked by candy, costumes, and pumpkins won’t be the same as usual. In fact, 58% of moms in a recent She Speaks survey indicated that their family’s Halloween plans will look different, and that number seems certain to rise. Read More

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3 Things to Know About this Back-to-School Season

  • By Rob Patterson
  • August 6, 2020

As the calendar flips into August, the typical excitement that accompanies back-to-school season has given way to widespread uncertainty. Parents are grappling with concerns about the quality of their children’s education, their social development, and the health of family members. Meanwhile, schools are deliberating whether to continue education in-person, online, or some combination of the two. Read More

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Infographic: The Return to Sports

  • By Rob Patterson
  • July 29, 2020

For the 56% of consumers who reported missing sports a lot during the pandemic, the return of the NBA, NHL, and MLB has been a welcome change. Fans don't just miss their favorite teams; they also miss the traditions and the escape from day-to-day life. Below, we take a look at how consumers filled their time while sports were postponed, their feelings on the return to action, and their sentiment on returning to stadiums when fans are allowed. Read More

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