Event Marketer Highlights Inspira’s International Delight Cold Foam House Activation at Coachella 2024

Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors.

Inside, consumers could swing on an oversized cold foam coffee cup, create a cold-foam inspired “beat” from a dashboard featuring International Delight dispensers and caps as buttons, engage with a 10-foot touchscreen glass filled with cascading digital foam, and snap photos with whimsical scenery (like 3D cold-foam swirl installations hanging overhead). Coachella influencer and guest barista Victoria Justice, a “coffee fanatic” and actress, songwriter and singer, helped drive the (caffeine) buzz.

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