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How CPG Brands Can Sustain Success Beyond COVID-19 Crisis

  • By Rob Patterson
  • April 15, 2020

As we move our way through mid-April, people across the country are passing the one-month mark in terms of time spent in social distancing. Over that time period, consumer purchase behavior has followed a rather distinct pattern, with cleaning products, pantry items, paper products, and a few other categories seeing a major surge in sales. However, as the calendar moves forward, consumers are further settling into their routines and keeping non-essential purchases to a minimum. Read More

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Sharing the Secret of StandOut

  • By Steve Winkel
  • April 15, 2020

When a new team member joins the Inspira family, we don’t tell them about Inspira. First, we encourage them to learn a bit more about themselves. Read More

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Assessing Bright Spots in the World of Retail

  • By Rob Patterson
  • April 8, 2020

Though the coronavirus began wreaking havoc on the globe at the beginning of the new year, it’s been just less than a month since the declaration of a national emergency here in the United States. As such, there has been a major shift in consumer behavior during that time. Read More

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4 Changes We Expect to See Post-COVID-19

  • By Rob Patterson
  • April 2, 2020

For all of us, the coronavirus pandemic represents an unprecedented moment in our lifetimes. Though the end of this crisis is not yet in sight, we’ve learned a lot about how consumers are changing their behavior in the interim. While some of the change we’ve undergone during this period is likely to be temporary – toilet paper hoarding included – previous crises have taught us that other changes may represent a more permanent shift in the way we conduct our daily lives. Read More

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