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Infographic: Don’t Forget About Generation X

  • By Rob Patterson
  • August 15, 2019

Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them. Read More

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Employee Spotlight: Kristine Odaiyar

  • By Rob Patterson
  • August 15, 2019

Kristine Odaiyar recently joined the Inspira team as a Regional Field Manager. To get to know the Ocala, Florida native better, read along in this edition of the Employee Spotlight! Read More

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3 Ways to Capture Gen Z’s Attention with the Right Sponsorship Choices

  • By Rob Patterson
  • August 13, 2019

When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers. Read More

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3 Trends Shaping the Beverage Category in 2019 and Beyond

  • By Rob Patterson
  • August 9, 2019

No matter what category your brand operates in, it’s likely that one thing rings true: consumers are more interested than ever in trying the “new thing.” Earlier this summer, we highlighted some of the new and exciting beverages that are popular with consumers this season. However, as trends are wont to do, many of these beverages will recede into the background as seasons change. Read More

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