Blog

5 Things to Know About the State of Sports Gambling

By Rob Patterson
June 9, 2020

Across the globe, sports fans have been missing out on the action with their favorite teams sidelined by the COVID-19 pandemic. Though restrictions are beginning to loosen and leagues like the NBA and NHL have announced plans to return, the reality is that things are going to be drastically different at first. Seventy-two percent of Americans said that they wouldn’t feel safe attending live events without a coronavirus vaccine, which only further cements the notion that athletes will be playing in front of empty arenas for the foreseeable future. Read More

4 Ways to Elevate the DTC Brand Experience

By Ann D'Adamo
June 2, 2020

As consumers have shifted to online shopping to avoid trips to the grocery store, brands such as Pepsi and Clorox have begun investing in direct-to-consumer sales. But, to do it well, big CPG brands will have to master e-commerce and the myriad logistics that come with it. While diversifying channels is an essential part of growing business, they have to ask themselves, “If we build it, will they come?” Read More

Adweek: Jeff Snyder on Encouraging Event Attendance Going Forward

By Rob Patterson
May 27, 2020

For agencies and event organizers, there's a lot of work to be done to assuage consumers' concerns when it comes to returning to live events. In fact, a study from Performance Research found that 60% of consumers have long-term fears about attending large events. Read More

Jeff Snyder on Best Practices for Virtual Experiences

By Rob Patterson
May 27, 2020

Experiential marketing is one of many industries that has been hit hard by the COVID-19 pandemic. In the interim, agencies and brands have been working diligently to create virtual experiences that bring joy, value, and entertainment to consumers during a difficult time. Read More