Blog

Instagram and Facebook May Hide Your Likes; Should You Care?

By Jade Axman
October 2, 2019

Back in July, Instagram shocked users in several countries (including Australia, Canada, and Ireland) by running a test that hid like counts from other users. Since then, testing has expanded and parent company, Facebook, has considered doing the same. However, in a world where likes have served as social currency and careers have been launched on “Instagram fame,” these tests have been met with mixed emotions. In fact, a Russian influencer reportedly threatened to sue the platform if they move forward with hiding likes. Meanwhile, other users took to Twitter to express their praise, voicing that it’s a step in the right direction that will preserve the mental health of younger generations, specifically. Read More

Experiential Marketing: Breaking Through the Ad Clutter with Brand Experiences

By Rob Patterson
October 1, 2019

Today's consumers are beginning to place a greater emphasis on experiences in lieu of possessions. This is due, in part, to their desire to interact with the world and disengage from the devices they hold so dear. Read More

Infographic: A Look Ahead to the Holidays

By Rob Patterson
September 25, 2019

In last year's holiday season, sales increased 2.9% over the previous year. While year-over-year growth is encouraging for brands, it actually fell short of National Retail Federation projections (4.3 - 4.8%). Looking at the growth more closely, it's clear that consumers are starting their shopping earlier than ever before. Holiday sales grew at a 5.1% rate during the first half of the season, but gained only 0.9% in the second half. Which days does your brand need to capitalize on this holiday season? Let's take a look! Read More

Warriors for a Cure Go the Distance for Pediatric Cancer

By Rob Patterson
September 20, 2019

This September, in honor of National Childhood Cancer Awareness month, our team is participating in the annual Alex’s Million Mile initiative. This month-long event, hosted by the Alex’s Lemonade Stand Foundation, calls for teams from across the country to walk, run, and ride a collective total of one million miles before the month is up in order to raise awareness and funds for pediatric cancer research. Read More