Blog

4 Beauty Trends for 2020 and Beyond

By Rob Patterson
December 10, 2019

From alcoholic beverages to travel and hospitality, the year of 2019 has marked a period of great change across industries. And, as we’ve discussed previously, beauty is one of the fastest-moving categories, with trends popping up and fading into the background at the blink of an eye. However, some of the changes in beauty are happening at a more macro level – many of which are made possible by continued advancements in technology. Read More

5 Things You Need to Know About Pre-Teen Gamers

By Rob Patterson
December 5, 2019

In the decades since the release of Pong in the 1970s, the world of gaming has completely transformed. Consoles have become increasingly powerful, games have become all the more interactive, and the introduction of online play has made gaming a social platform of its very own. While consumers of all ages can join in on the fun, video games have always been driven by the youth. Read More

Infographic: Consumer Insights on the Zagonist

By Rob Patterson
December 3, 2019

When most people zig, they zag. Zagonists don't take a traditional approach to life and aren't afraid to shout it from the rooftop...or tattoo it on their arm. But it's not just about being different for the sake of it, Zagonists follow a different compass. Instead of asking why, they ask "why not?" Since they view themselves as influencers and love discovering new brands, experiential marketing strategies are key to authentically and organically engaging this consumer. Read More

4 Tips for a Successful Sponsorship Activation

By Rob Patterson
November 26, 2019

With consumers increasingly prioritizing experiences over possessions in recent years, experiential marketing has entered the mainstream. From direct-to-consumer pop-up shops to mobile tours, each form of experiential offers brands a chance to create one-on-one connections with their intended audience. Read More