Blog

How CPG Brands Can Sustain Success Beyond COVID-19 Crisis

By Rob Patterson
April 15, 2020

As we move our way through mid-April, people across the country are passing the one-month mark in terms of time spent in social distancing. Over that time period, consumer purchase behavior has followed a rather distinct pattern, with cleaning products, pantry items, paper products, and a few other categories seeing a major surge in sales. However, as the calendar moves forward, consumers are further settling into their routines and keeping non-essential purchases to a minimum. Read More

Sharing the Secret of StandOut

By Steve Winkel
April 15, 2020

When a new team member joins the Inspira family, we don’t tell them about Inspira. First, we encourage them to learn a bit more about themselves. Read More

Assessing Bright Spots in the World of Retail

By Rob Patterson
April 8, 2020

Though the coronavirus began wreaking havoc on the globe at the beginning of the new year, it’s been just less than a month since the declaration of a national emergency here in the United States. As such, there has been a major shift in consumer behavior during that time. Read More

4 Changes We Expect to See Post-COVID-19

By Rob Patterson
April 2, 2020

For all of us, the coronavirus pandemic represents an unprecedented moment in our lifetimes. Though the end of this crisis is not yet in sight, we’ve learned a lot about how consumers are changing their behavior in the interim. While some of the change we’ve undergone during this period is likely to be temporary – toilet paper hoarding included – previous crises have taught us that other changes may represent a more permanent shift in the way we conduct our daily lives. Read More