Blog

Jeff Snyder: The Future of AR and VR Brand Storytelling

By Rob Patterson
April 29, 2021

Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers. Read More

Inspira Named AOR for Waterloo Sparkling Water

By Rob Patterson
April 26, 2021

Austin-based Waterloo Sparkling Water, known for its refreshing, fruit-inspired, flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains across Grocery, Mass, Club, Drug, and Ecommerce platforms. As the excitement around the brand and its flavors continues to grow, the brand has increased its investment in marketing by naming Inspira Marketing Group as its new Agency of Record. Read More

Forbes: Jeff Snyder On Boosting In-Store Traffic

By Rob Patterson
April 26, 2021

With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes! Read More

Infographic: Online Grocery Shopping & Subscriptions

By Rob Patterson
April 22, 2021

Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future. Read More