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Inspira Creates VR Experience for Barone Fini Wines

  • By Bobby Johnson
  • June 13, 2022

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer. Read More

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Live, Virtual, or Hybrid? What’s the Right Experience for your Brand?

  • By Ann D'Adamo
  • June 7, 2022

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite. Read More

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How Car Insurers are Tackling a Digital World

  • By Bobby Johnson
  • June 1, 2022

Car insurance is a fascinating product: mandatory, ubiquitous, and yet highly competitive. Recently, car insurers find themselves in a changing landscape where marketing requires multiple avenues to succeed and customers are more savvy and picky than ever.  Read More

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Why Your Brand Should Invest In Experiential Marketing

  • By Ann D'Adamo
  • May 31, 2022

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience. Read More

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