Blog

4 Ways Brands are Giving Back During the Pandemic

By Rob Patterson
March 31, 2020

As we’ve discussed over the past couple of weeks, the COVID-19 pandemic has had far-reaching effects across the globe. While public health is the greatest concern, businesses have been left wondering how they should respond during a time of uncertainty. For many brands, that isn’t an easy question to answer, but this much is true: people are paying attention. Read More

Infographic: Unpacking Consumer Sentiment Surrounding COVID-19

By Rob Patterson
March 25, 2020

The current pandemic has had widespread effects across the globe, and we continue to feel them here in the United States as the disease spreads and social distancing persists. While public health, of course, is the main priority, companies are looking for ways to stay relevant in the meantime. Here, we take a look at where consumers stand on brand communications, their behavioral changes during this time, and the things they will and won't spend on in the coming weeks. Read More

How Brands Can Adapt Experiential Plans Amid COVID-19 Crisis

By Rob Patterson
March 23, 2020

In this time of extreme disruption around the world, companies and consumers are dealing with the previously unimaginable obstacles presented by COVID-19. From airline and hospitality giants to your local bar or restaurant, each has been greatly impacted by the spread of this disease. As experiential marketers, we, too, are grappling with our own set of challenges. Namely, how can brands facilitate connection – with and for consumers – during an indefinite period of time without live, in-person events? Read More

10 Tips for Successfully Working from Home During a Pandemic

By Jade Axman
March 18, 2020

Between heightened anxiety and newfound isolation, working from home during a global crisis can be difficult, especially for those who are new to being away from the office. Below, our Social Media Coordinator and remote work aficionado, Jade Axman, shares ten ways to manage your wellbeing within the confines of your makeshift home office. Read More