Blog

Infographic: Examining Technology’s Role in Travel

By Rob Patterson
August 6, 2019

Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys. Read More

6 Things You Need to Know About Sports Nutrition Trends

By Rob Patterson
July 30, 2019

Thanks to the rise of the wellness movement, consumers across the globe have made their personal health a top priority. As a result, industries ranging from fitness and apparel to sleep and travel are adapting to meet consumers’ evolving needs. Read More

How Brands Can Fight Back Against Waning Consumer Loyalty

By Rob Patterson
July 25, 2019

For brand marketing efforts, focusing specifically on your most loyal of customers is simply no longer an option. According to research from Nielsen, only 9% of U.S. consumers say that they are brand loyal – and even that number rises above the global average (8%). Read More

Infographic: What’s Winning Over Consumers in Financial Services?

By Rob Patterson
July 23, 2019

The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities. Read More