Blog

Inspira Creates VR Experience for Barone Fini Wines

By Bobby Johnson
June 13, 2022

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer. Read More

Live, Virtual, or Hybrid? What’s the Right Experience for your Brand?

By Ann D'Adamo
June 7, 2022

From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite. Read More

How Car Insurers are Tackling a Digital World

By Bobby Johnson
June 1, 2022

Car insurance is a fascinating product: mandatory, ubiquitous, and yet highly competitive. Recently, car insurers find themselves in a changing landscape where marketing requires multiple avenues to succeed and customers are more savvy and picky than ever. Read More

Why Your Brand Should Invest In Experiential Marketing

By Ann D'Adamo
May 31, 2022

After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience. Read More