Blog

Jeff Snyder on Promoting Sustainability Through Digital Experiences

By Rob Patterson
October 15, 2020

Consumers across all demographics are showing support for environmentalism, and businesses across the spectrum are taking notice. However, you can't just say that you're environmentally responsible. You have to adopt policies and practices in every aspect of your business. In an article on the Trade Show News Network, Inspira's Jeff Snyder shares his thoughts on how you can promote and practice sustainability within a digital environment. Read More

How Beauty Buying is Changing During the Pandemic

By Rob Patterson
October 13, 2020

Before the pandemic, the beauty industry had already undergone vast change in recent years. Trends like direct-to-consumer disruption, the push towards inclusivity, and personalization — just to name a few — have all made a great impact on how brands engage with their consumers. And, after a year where online sales increased by 18.6% in 2019, brands were in a good position to adapt to store shutdowns and capitalize on digital. Below, we take a look at how the beauty landscape has shifted in 2020 and offer thoughts on the future. Read More

Infographic: Understanding Today’s Insurance Buyers

By Rob Patterson
October 5, 2020

Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them. Read More

How to Host a Virtual Event that Connects: Your Virtual Event Planning Checklist

By Rob Patterson
September 24, 2020

Virtual events have become an important tool for businesses and brands looking to connect with consumers during the COVID-19 pandemic, and it's clear that they're here to stay. However, virtual events are a new frontier for many, and creating one isn't as simple as translating your IRL idea to the internet. That's why we've created the Virtual Event Planning Checklist to help you as you begin your planning process. Read More