Blog

3 Ways Brands Are Bringing Personalization to Health and Nutrition

By Rob Patterson
November 6, 2019

As brands continue to innovate their products and services to cater to the needs of modern consumers, it’s important to take a step back and understand the macro trends that are driving these changes. Lately, personalization is one such trend that is making its mark on a variety of industries. Whether it’s a playlist on Spotify that’s curated just for your ears or the use of A.I. technologies to make personalized recommendations in retail, brands across the spectrum are making a greater effort to market to consumers as individuals. Read More

Employee Spotlight: Mike Gabrielli

By Rob Patterson
November 5, 2019

Mike Gabrielli recently joined the Inspira team as an Account Executive. To get to know the Duxbury, Massachusetts native better, read along in this edition of the Employee Spotlight! Read More

Infographic: Here Comes Halloween!

By Rob Patterson
October 25, 2019

A favorite among children and adults alike, Halloween provides everyone an opportunity to get dressed up, get together with friends and family, and bond over a shared love of sweets. In this infographic, we take a glimpse at the outlook for Halloween 2019 with a special focus on what consumers are spending on, their plans for the big day, the most popular candies, and what everyone (and their dog) is getting dressed up as. Read More

3 Ways Brands are Reshaping the Customer Experience

By Rob Patterson
October 23, 2019

According to CB Insights, the term ‘customer experience,’ as well as other variations of it, was mentioned a record 2,710 times during earnings calls in the third quarter of 2019. While this an abnormal statistic, to say the least, it speaks to the fact that brand executives are fully aware of the importance of experience in 2019. After all, the better experience you provide for the consumer, the more likely it is that you’ll retain their loyalty over the long run. Read More