Blog

Here’s What To Expect From Influencer Marketing This Year

By Madison Vettorino
February 2, 2022

Did you know that roughly 50% of Gen Z consumers purchased an item after seeing an influencer endorse it? Increasingly, influencers play a valuable role in helping brands garner consumer attention—and have a sizable impact on how likely potential customers are to click ‘add to cart.’ Read More

The Customer Journey Is Changing—Here’s How

By Madison Vettorino
January 26, 2022

It’s no secret that new technology and the Covid-19 pandemic significantly impacted the customer journey. The days of the traditional marketing funnel are long behind us — replaced by a loop of micro-interactions. How the journey will continue to evolve is anyone’s guess, but there are a few trends that offer clues about what’s to come. Read More

Infographic: The Empathy Equation

By Madison Vettorino
January 25, 2022

Today’s consumers value empathy in a big way—and they expect brands to demonstrate it. In light of the Covid-19 pandemic, American consumers are re-evaluating their connection to the world around them, and brands are no exception. In fact, the majority of U.S. consumers state that the way that brands respond to the pandemic will influence their future engagement with the company. Read More

Customer Experience Trends To Keep An Eye Out For In 2022

By Madison Vettorino
January 19, 2022

New year, new customer experience trends! 2022 is ushering in a variety of new and emerging customer experience trends, and it’s more important than ever for companies to deliver an exceptional customer experience. Continue reading to learn more about customer experience, why it is vital for a brand’s success, and some emerging trends for 2022. Read More