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Inspira’s Strategic Insights Lead to ‘Planet Possible’

  • By Rob Patterson
  • April 20, 2021

During the pandemic, we’ve seen an uptick in marketing with solemn messaging. However, the reality is that purpose doesn’t have to be sad or dry. As National Geographic sought to mobilize consumers around Earth Day, which occurs this Thursday, April 22nd, they turned to Inspira for help. Read More

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Infographic: Loyalty and Product Discovery in CPG

  • By Rob Patterson
  • April 20, 2021

Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates. Read More

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Inspira Serves as Presenting Sponsor for Upcoming Circle of Care 5K

  • By Rob Patterson
  • April 15, 2021

Inspira Marketing is proud to announce its role as Presenting Sponsor for the upcoming Circle of Care 5K. Circle of Care is a non-profit organization dedicated to providing financial and emotional support for families of children with cancer — from the day of diagnosis through treatment and beyond. Read More

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3 Consumer Trends to Follow in 2021

  • By Rob Patterson
  • April 14, 2021

The world has endured great change as a result of the COVID-19 pandemic. Habits that had already begun to form have accelerated, and the way we go about our lives will never be quite the same. In this article, we take a look at three trends that have risen to the forefront in the past year and how they'll continue to impact our lives going forward. Read More

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