Blog

Understanding COVID-19 and its Effects on Consumers

By Rob Patterson
March 18, 2020

It has been nine weeks since China confirmed the first case of the coronavirus (COVID-19). Since then, nations across the world have seen its spread and felt its impact. The pandemic is not simply a public health issue, but also a financial issue that is affecting people and businesses on a deeply personal and emotional level. Read More

Don’t Let Vine’s Failure Scare You Away from TikTok

By Rob Patterson
March 10, 2020

For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder. Read More

8 Things You Need to Know on Consumer Attitudes in Food and Beverage

By Rob Patterson
March 5, 2020

Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs. Read More

The State of the Streaming Wars

By Rob Patterson
March 3, 2020

Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service. Read More