Blog

Employee Spotlight: Madison Vettorino

By Ann D'Adamo
September 7, 2021

Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight! Read More

Why Hybrid Events Are The Way Of The Future, And How To Create A Successful One

By Madison Vettorino
August 31, 2021

In the last year and a half, the COVID-19 pandemic has infiltrated nearly every facet of life. Events were no outlier. In the United States, when the initial outbreak occurred in March/April 2020, a significant portion of the country went into quarantine or began sheltering in place. This resulted in shuttered businesses, events postponed for the foreseeable future, and social distancing measures. Read More

Employee Spotlight: Philip Fortunato

By Madison Vettorino
August 30, 2021

Philip Fortunato recently joined the Inspira team as Content and Trade Facilitating Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight! Read More

How Brands Can Utilize Audio on Social, And Why It’s Important They Do

By Madison Vettorino
August 25, 2021

What pops up when you refresh your Instagram feed? Scrolling through the app used to consist of looking at static images and reading the caption underneath. There was no need to have your volume on. Now, marketers have to work harder to capture their consumers’ attention. Content has shifted from static images to animated graphics and video, often accompanied by audio. The shift towards audio/video on Instagram was even cemented by Head of Instagram Adam Mosseri. In June 2021, Mosseri announced that Instagram “is no longer a photo sharing app.” While Instagram once appealed to just one sense--sight--it now appeals to two. Read More