Blog

Infographic: What to Expect for the Holidays

By Rob Patterson
September 22, 2020

Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below. Read More

10 Stats to Know About Shifting Shopper Habits

By Rob Patterson
September 18, 2020

As the COVID-19 pandemic continues on, the effects on people across the globe linger. Not only has it caused a major health crisis, but it has had major economic ramifications and changed the way we go about our daily lives. Below, we take a look at consumer sentiment and behavior from the past six months to understand the shifting shopper landscape. Read More

Previewing the 2020 Holiday Season

By Rob Patterson
September 11, 2020

With September already upon us, the holidays are quickly approaching. As with everything else in 2020, they’re going to look different than normal. While some consumers will continue celebrating as usual, the reality is that many are in a tough economic situation given the circumstances of the pandemic. In fact, according to a study from Brandwatch, 44% of consumers say they plan to spend less on gifts and celebrations compared to 2019. Read More

Inspira Takes Home Gold, Silver, and Bronze at 2020 Pro Awards

By Rob Patterson
September 8, 2020

For nearly 30 years, the Chief Marketer Pro Awards have recognized the world's best in brand activation and promotion marketing. Last week, this year's winners were announced and Inspira was honored with three separate awards! Read More