Blog

How Brands Can Adapt Experiential Plans Amid COVID-19 Crisis

By Rob Patterson
March 23, 2020

In this time of extreme disruption around the world, companies and consumers are dealing with the previously unimaginable obstacles presented by COVID-19. From airline and hospitality giants to your local bar or restaurant, each has been greatly impacted by the spread of this disease. As experiential marketers, we, too, are grappling with our own set of challenges. Namely, how can brands facilitate connection – with and for consumers – during an indefinite period of time without live, in-person events? Read More

10 Tips for Successfully Working from Home During a Pandemic

By Jade Axman
March 18, 2020

Between heightened anxiety and newfound isolation, working from home during a global crisis can be difficult, especially for those who are new to being away from the office. Below, our Social Media Coordinator and remote work aficionado, Jade Axman, shares ten ways to manage your wellbeing within the confines of your makeshift home office. Read More

Understanding COVID-19 and its Effects on Consumers

By Rob Patterson
March 18, 2020

It has been nine weeks since China confirmed the first case of the coronavirus (COVID-19). Since then, nations across the world have seen its spread and felt its impact. The pandemic is not simply a public health issue, but also a financial issue that is affecting people and businesses on a deeply personal and emotional level. Read More

Don’t Let Vine’s Failure Scare You Away from TikTok

By Rob Patterson
March 10, 2020

For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder. Read More