Blog

Jeff Snyder Shares Digital Strategies that Experiential Should Adopt

By Rob Patterson
November 10, 2020

As e-commerce and brick-and-mortar retailers adapt to a new reality characterized by remote work and social distancing, they must build trust by creating a unique and authentic brand experience across all touchpoints. Fortunately, the techniques used by many leading brands can serve as a blueprint for effectively engaging people — no matter where they are. Read More

Employee Spotlight: Amy Florio

By Rob Patterson
November 10, 2020

Amy Florio recently joined the Inspira team as an Account Manager. To learn more about Amy, read along in this edition of the Employee Spotlight! Read More

7 Things to Know About Holiday Shopper Habits

By Rob Patterson
November 4, 2020

As the calendar flips to November, the holidays are quickly approaching. And, while this year has been anything but ordinary, the fact of the matter is that almost nine in ten consumers will still be celebrating in spite of the pandemic. As brands and retailers seek to win over those consumers as they shop for gifts, it’s important to understand how their behavior will differ from past years. Below, we take a look at seven things you need to know regarding shopper habits for this holiday season. Read More

Infographic: Projecting Hotel Trends for 2021

By Rob Patterson
October 27, 2020

With the complications of the pandemic, it has been a tough year for the travel industry. In spite of the challenges, though, many Americans altered their plans to account for safety and enjoy some time away – and that trend is likely to continue in 2021. For those in the hotel industry, it becomes all the more imperative to understand where consumers’ heads are at in order to make operational adjustments and assuage any concerns they might have. In this infographic, we take a look at what hotel visitors have to say about their plans for travel in the coming year. Read More