Blog / Trend Reports / Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine’s Day 2024
Trend Reports
Infographic: Splurging Sweethearts and Exciting Experiences Shaping Valentine’s Day 2024
By Inspira Marketing
February 9, 2024
Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag.
Valentine’s By the Numbers
Top-spending age group: ages 35-44, spending $335.71 per person
Top-spending gender: men (by nearly double)
For single folks, 28% said they may still give themselves non-Valentine’s gifts, and plan outings with family friends and fellow single friends.