4 Signs Your Experiential Marketing Lacks Purpose

Experiential marketing is on the rise. More and more brands are looking to drive sales by creating truly memorable experiences for consumers. But simply following a trend doesn’t guarantee success — your brand has to have purpose.

Being a purpose-driven brand means defining who you are (your mission and your values) and then creating business and operational models that deliver on those goals and ideals. It’s all about making a lasting and positive change in the world through your brand’s experiences.

Not sure whether your company’s experiential marketing efforts are purpose-driven? Read Jeff Snyder’s thoughts on Marketo Blog to learn four signs that show your efforts are lacking purpose — and how you can revamp your approach to create impactful experiential campaigns.