Snyder Talks with Advertising Week on Why Understanding Generational Values Is Key to Modern Marketing Success

Millennials and Gen Z consumer behavior is re-shaping marketing strategies across the board. This shift is visible in a variety of sectors, from hospitality to tech, and it challenges marketers to rethink their traditional approaches.

Using the wine industry as an example, Inspira CEO Jeff Snyder talks with Advertising Week about key strategies marketers can apply across industries to adapt their approaches to reach new audiences.

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