Inspira’s Senior Director of Integrated Strategy, Regina Fiedel, Featured in The Business Journals

Is your brand talking at people or meaningfully connecting with them? Consumers are smart. They can spot an inauthentic message a mile away. Today more than ever before, brand messaging needs to be intentional and grounded in values that consumers believe in and your brand authentically acts upon. And, when you do, it pays off—research shows that 70% of consumers are willing to spend more on brands when they feel they are genuine.

In this article in The Business Journals, Inspira’s senior director of integrated strategy, Regina Fiedel, discusses four key steps to crafting a thoughtful, integrated strategy that builds connections with consumers. From understanding emotional needs to analyzing how messaging resonates, learn how you can turn casual customers into lifelong advocates.

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