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How Do You Sample Liquor When It’s Not Allowed?

  • Gina Cook

Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.

The solve? Pinnacle infused cake bites! Each bite was meticulously crafted to bring out the flavor profile of each varietal. Inspira partnered with local bakery, Heavenly Bites, to bring this initiative to life. The results were pretty sweet! Read More Here!