Improve Customer Satisfaction with an Inclusive Marketing Plan

Inspira’s Group Creative Director Farah Brigante lands an article in Success, talking about the importance of diversity in marketing strategy.

“Implementing inclusive practices can provide equal access to resources and opportunities for marginalized or excluded groups. These groups might include people who suffer from intellectual and physical disabilities or who belong to minority groups. Consumers are more inclined to interact with and remain loyal to a company when they believe it aligns with their own beliefs.”

Read the full article over at Success.