Infographic: Checking in with Gen Z
By Inspira Marketing
July 19, 2021
By Inspira Marketing
July 19, 2021
Born from 1997-2012, the oldest of Gen Zs are entering adulthood. With this generation accounting for almost a quarter of the United States population and an ever-increasing amount of spending power, brands need to pay attention. How have Gen Z attitudes and behaviors been shaped by the pandemic over the past year? Learn more in the infographic below.
Here are four things you need to know about Gen Z attitudes and behaviors:
Managing Money
Over three-quarters of Gen Zs say that technology makes them feel more in control of their finances, whether it’s through the use of apps or contactless payments.
Which contactless methods have they used to shop?
Holding Brands Accountable
When they feel like marketers aren’t listening to them or representing them in an authentic manner, they’re willing to speak their minds.
Impact of COVID-19
Many Gen Zs missed out on socialization, independence, and important rites of passage during the pandemic. As a result, it has had an impact on their collective psyche.
Post-Pandemic Planning
Given the challenges they’ve dealt with during the pandemic, three-fifths of Gen Zs are looking forward to buying something to treat themselves once it’s all over. What do they plan to increase spending on?
Did you know? In spite of the eagerness to return to normalcy, some changes are set to stay. Sixty percent of Gen Zs plan to maintain or increase spending on connected fitness equipment in 2021, while 54% say the same regarding virtual fitness classes.