Infographic: Consumer Insights on the Zagonist

When most people zig, they zag. Zagonists don’t take a traditional approach to life and aren’t afraid to shout it from the rooftop…or tattoo it on their arm. But it’s not just about being different for the sake of it, Zagonists follow a different compass. Instead of asking why, they ask “why not?” Since they view themselves as influencers and love discovering new brands, experiential marketing strategies are key to authentically and organically engaging this consumer.

Here are three things you need to know about the Zagonists:

Zagonists Are All About Being…

• Creatively Inclined & Expressive
• Experiential and Experimental 
• On a Journey of Self-Actualization
• In the Know
• Socially & Environmentally Conscious

Just the Facts

• 49% say they are not or will never get married
• 39% are between the ages of 22-39
• 60% live in the largest U.S. counties
• 75% have college or post-graduate degrees
• 59% are women
• They are high earners with an average household income of $150K+

More Zagonist Characteristics

• Energized by the Exploration and Discovery of New Hidden Gems
• Have a Strong Independent Streak
• A Desire for Self Expression is a Key Driver in Decision Making
• Viewed as Influencers Among Peers

Is your brand looking to connect with the Zagonists of the world? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.

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