Infographic: Consumer Insights on The Zagonist

Developing an understanding of your consumer beyond traditional demographics is essential for brands. Forward-thinking marketers know that people make decisions based on emotion, who they aspire to be, and how they perceive themselves.

Meet the Zagonists.

When most people zig, they zag. Zagonists don’t take a traditional approach to life and aren’t afraid to shout it from the rooftop…or tattoo it on their arm. But it’s not just about being different for the sake of it. Zagonists follow a different compass. Instead of asking why, they ask “Why not?” Since they view themselves as influencers and love discovering new brands, experiential marketing strategies are key to authentically and organically engaging this consumer.


Here are five facts you need to know about the Zagonists in order to reach them with your next experiential marketing campaign.

They Are…

Creatively inclined and expressive

On a quest to be special and stand out

Experiential and Experimental

Believe life is an adventure comprised of a collection of well-crafted experiences

On a Journey of Self-Actualization

Seeking to become the best version of themselves

In the Know

Take pride in being the first to know (and share) undiscovered brands and products

Socially and Environmentally Conscious

Always looking to make a positive impact on the people they meet and the places they visit

Are you looking to reach this extremely conscious consumer? Contact us today to learn how our suite of experiential marketing services can help with your next campaign.

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