Infographic: Halloween Delivers Marketing Treats

Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021.  Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion.  Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday. 

AMERICANS ARE EXCITED FOR COSTUMES AND CANDY: 

Consumers of all ages are planning for a return to normal Halloween activities this year.

86% are more or as excited for this Halloween compared to years past. 

66% plan on doing more for this Halloween in companions to past holidays. 

Here’s how people are planning on celebrating Halloween this year: 

66% Handing out candy

52% Decorating 

46% Dressing up 

44% Carving a pumpkin

25% Throwing/attending a party

WHEN DO CONSUMERS BEGIN TO PREPARE FOR THE HOLIDAY? 

How early is too early? 

60% of people don’t want to see Halloween products on store shelves before September. 

47% of people believe between October 1 and 15 is the most acceptable time to put out your Halloween decorations. 

While people aren’t ready for Halloween products until September, 25% of consumers want pumpkin spice in August. 

HOW CONSUMERS ARE SPENDING THEIR MONEY: 

Consumers of all ages are planning for a return to normal Halloween activities this year.

$3.3B – Costumes 

$3.0B – Candy 

$3.2B – Decorations 

$0.7B – Greeting Cars

RETAIL REVIVAL: 

Hallowen costume giant Spirit Halloween is expected to open 1,425 stores this year, up from last year’s 1,400.