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Infographic: Halloween Delivers Marketing Treats

  • wpengine

Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021.  Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion.  Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday. 

halloween infographic october2021

AMERICANS ARE EXCITED FOR COSTUMES AND CANDY: 

Consumers of all ages are planning for a return to normal Halloween activities this year.

86% are more or as excited for this Halloween compared to years past. 

66% plan on doing more for this Halloween in companions to past holidays. 

Here’s how people are planning on celebrating Halloween this year: 

66% Handing out candy

52% Decorating 

46% Dressing up 

44% Carving a pumpkin

25% Throwing/attending a party

WHEN DO CONSUMERS BEGIN TO PREPARE FOR THE HOLIDAY? 

How early is too early? 

60% of people don’t want to see Halloween products on store shelves before September. 

47% of people believe between October 1 and 15 is the most acceptable time to put out your Halloween decorations. 

While people aren’t ready for Halloween products until September, 25% of consumers want pumpkin spice in August. 

HOW CONSUMERS ARE SPENDING THEIR MONEY: 

Consumers of all ages are planning for a return to normal Halloween activities this year.

$3.3B – Costumes 

$3.0B – Candy 

$3.2B – Decorations 

$0.7B – Greeting Cars

RETAIL REVIVAL: 

Hallowen costume giant Spirit Halloween is expected to open 1,425 stores this year, up from last year’s 1,400.