Infographic: Here Come the Ho-Ho-Holidays

Ready or not, the most wonderful time of the year is already here for brand marketers. Research shows that by July, 34% consumers are already starting to plan their holiday shopping. So, if you haven’t already started, now’s the time to get ahead by strategically planning your integrated marketing campaigns and nurturing relationships with consumers. At Inspira, we start with a deep understanding of your consumer, their motivations, and their purchase journey. Ready to unwrap the secrets to a successful holiday campaign? Let’s go!

Registers Will be Jingling

In 2023, holiday sales reached a record $964.4 billion, 64% of American consumers say they plan to spend “about the same” as last year in 2024.

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report.

Why Relationships Matter

According to Google Data, in January 2023 there was a surge in search interest regarding loyalty programs, including terms like “reward program” and “loyaltypoints” compared to 2022.

The result: During Holiday 2023, 1 in 5 purchases during the holiday season were made with loyalty points.

Shopping for Savings

In a challenging economy, consumers are increasingly researching the best deals and discounts, but they also want the best products available. Make sure your marketing plans are optimized to communicate both value and quality.

62% of consumers plan to shop Black Friday deals

45% of consumers will buy gifts on Cyber Monday

On Top of Consumer Gift Lists

Fashion and apparel
Personal care and beauty
Electronics
Food/Beverage/Alcohol
Sports & Outdoor

Gifting Go-To

Consumers seek inspiration for gifts from a variety of physical and digital sources. When planning a campaign, it’s important to consider their shopping journey and the entirety of the shopping experience.

Where consumers seek inspiration and shop for gifts: