Infographic: Inside the Rise of Sports Gambling

Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there’s a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they’re most likely to gamble on.

Here are three facts you need to know about the rise of sports gambling:

Interest is on the Rise

Though Americans have always enjoyed small-time gambling in the form of fantasy sports leagues or office pools, legalized sports gambling has turned a cottage industry into a bustling business.

90% of sports fans support the legalization of sports betting

90% are interested in placing a bet on at least one sport or tournament

46% are more likely than they were a year ago to place a bet on sports

Awareness & Education

While many are aware that the Supreme Court overturned regulations that outlawed sports betting, there’s still plenty of confusion on the state and individual level.

71% of of sports fans are aware that the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992

52% of fans in legal states think that sports gambling is legal in their state

32% of fans in non-legal states think that sports gambling is legal in their state

88% of sports fans say they have an understanding of betting terminology, but that doesn’t quite check out…

46% can correctly identify a parlay

34% can correctly identify a half bet

They Will Gamble If…

These are some of the top reasons that a sports fan would gamble on a game.

43% favorite team is doing well

39% big, exciting game

38% easier to place a bet

33% favorite player is doing well

33% friends and family are betting

30% if I had better knowledge of how betting works

27% if I had better understanding of analytics side of sports

26% if I read in-depth articles explaining betting trends

Is your brand looking to connect with sports fans? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.