Infographic: The Power of User-Generated Content

The ways in which we create, consume, and share content are ever-changing, which means that brands must constantly adapt their approach in order to create the most meaningful connections with consumers. Here, we take a look at the rise of user-generated content and the impact that it provides for those who leverage it best.


Here are five things you need to know about the power of user-generated content:

Authenticity is Everything

90% of consumers say that authenticity is important when it comes to brands and their marketing efforts

Influencers Losing Influence?

8% of consumers say that influencer content highly impacts their purchase decisions, representing a 23% decrease from 2017

The Impact of UGC

Social campaigns that incorporate UGC see a 50% lift in engagement

UGC that features a brand earns 6.9X more engagement than brand-generated content on Facebook

Consumers find UGC 9.8X more impactful than brand content when making a purchase decision

79% of people say UGC highly impacts their purchasing decisions

They’re Excited to Share

Consumers are most likely to share about…

89% Travel Destinations

85% Restaurants

65% Health and Beauty Products

62% New Cars

Did you know? Fifty-one percent of consumers say they’d be more likely to purchase from a brand if it shared their photo, video, or social post across its marketing channels

Who Shares the Most?

Millennials of age 25 and up contribute over 70% of all UGC

And they value it a whole lot more than other forms of media. They consider UGC to be 35% more memorable than other forms of media, and 50% more trusted

Is your brand looking to connect with consumers and leverage the power of user-generated content? Contact us today to learn how our suite of experiential-led services can help you build brand awareness and earn lifelong loyalists.

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