Infographic: Understanding CBD and its Advocates

As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.


Here are four facts you need to know about CBD and its users:


55% female

45% male

Use Varies By Age

Age – Health and Well-Being – Medical Condition

<24 – 52.2% – 47.8%

25-34 – 52.4% – 47.6%

35-44 – 42.5% – 57.5%

45-54 – 37.1% – 62.9%

55-64 – 33.8% – 66.2%

65-74 – 28.9% – 71.1%

Treating Many Maladies

Arthritis and Joint Pain




Migraines and Headaches

42% say they stopped using traditional medications or prescription drugs and switched to CBD

80% say they found products to be very or extremely effective

Education is an Issue

8% of consumers admit they don’t know which CBD product they had used

Looking to educate consumers and increase awareness for your brand of CBD products? Contact us today to learn how our suite of experiential marketing services can help build long-lasting, meaningful connections with consumers.

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