Infographic: Understanding Influencers
By Inspira Marketing
January 7, 2019
News
Influencer marketing is a core component of almost every brand’s marketing strategy. Recent studies found that about three quarters of all brands currently work with influencers in some capacity and 84% of brands plan to increase their influencer marketing spend in 2019. Although marketers are investing in the tactic, it’s also important to understand how influencers themselves engage with brands. Here, we shed some light on how established influencers prefer to work with brands to ensure successful collaborations.
Here are some things you need to know about influencers before planning your next campaign:
Gender
80% female
20% male
Type of influencer
38% lifestyle (food, DIY, etc…)
16% fashion
9% beauty
7% parenting
5% art/music
5% fitness/sports
20% other
Number of followers
Fewer than 25K 52%
25K-100K 20%
100K-1MM 20%
1MM+ 1%
Other 6%
Most relevant social platform
Instagram 100%
YouTube 92%
Blogs 85%
How do you manage brand sponsorships?
86% manage it myself
13% agent or personal assistant
How often do you follow FTC guidelines when posting for a brand?
74% all the time
14% some of the time
4% about half the time
7% rarely or never
How likely are you to promote a brand or product you don’t believe in?
79% unlikely
19% depends on the offer
4% likely
Do you post in exchange for free products instead of monetary compensation?
94% yes
4% no
Of brand sponsored content, what percent is paid for monetarily?
half to all 57%
less than half to none 43%
How often do you receive unclear directions when working with brands?
59% sometimes
17% half the time
13% never
9% most of the time
Are brands too controlling?
51% sometimes
18% half the time
19% never
9% most of the time
Have you ever blacklisted a brand?
67% no
33% yes
Why?
30% acted unprofessionally
22% didn’t pay
21% didn’t uphold deal terms
15% too restrictive to work with
12% other
Looking to add influencer marketing to your marketing mix in 2019? Contact us today to learn how our suite of experiential marketing services can help you build emotional connections with consumers – both in person and on social.
