Infographic: What Cocktails are Shakin’ in America’s Bars?

Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.

Here are four facts you need to know about consumer cocktail consumption:

America’s Best-Selling Cocktails

Mixologists may be crafting kombucha cocktails, but consumers still prefer the classics.

1. Margarita
2. Martini
3. Old Fashioned
4. Mimosa
5. Moscow Mule

It’s Time for a Cocktail!

When it comes to deciding what to drink, time of day matters. Here are the best sellers throughout the day.

Morning

1. Mimosa
2. Bloody Mary
3. Margarita
4. Bellini
5. Old Fashioned

*Mornings are for mocktails! 16% of Millennials say they would choose a non-alcoholic cocktail if it’s available

Afternoon

1. Margarita
2. Martini
3. Mimosa
4. Old Fashioned
5. Bloody Mary

*Cocktails are the least costly in the afternoon with an average price of $8 per drink

Evening

1. Margarita
2. Martini
3. Old Fashioned
4. Moscow Mule
5. Classic Mojito

*43% of consumers say they drink cocktails at the start of the evening, rather than later at night

Night

1. Martini
2. Long Island Iced Tea
3. Margarita
4. Old Fashioned
5. Moscow Mule

*Consumers switch to drinks with higher alcohol content later at night

Top Cocktails by Major Market

Cheers! Here’s what we’re drinking across the country

Boston

Margarita

Martini

Espresso Martini

Bloody Mary

Cosmopolitan

Chicago

Old Fashioned

Mimosa

Martini

Moscow Mule

Manhattan

Los Angeles

Margarita

Martini

Old Fashioned

Classic Mojito

Flavored Margarita

Miami

Margarita

Classic Mojito

Martini

Flavored Margarita

Old Fashioned

New York

Margarita

Martini

Old Fashioned

Manhattan

Classic Mojito

Top Cocktail Trends for 2019

1. Elevated mocktails
2. Focus on sustainability
3. Mushroom-infused drinks
4. Food-inspired cocktails
5. Cannabis and CBD-infused cocktails

Contact us today to learn how our suite of experiential-led services can help you build long-lasting connections with cocktail consumers.