Inspira Marketing Group Acquires Digital Marketing Agency Social Supply Co.
By Bobby Johnson
April 28, 2023
Inspira News
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
[email protected]
FOR IMMEDIATE RELEASE
Inspira Marketing Group Acquires Digital Marketing Agency Social Supply Co.:
Expands Comprehensive Suite of Integrated Marketing Capabilities to Include
Organic and Paid Social, Influencer Strategy, and Content Creation
STAMFORD, CT – MAY 1, 2023 – Inspira Marketing Group, a purpose-driven brand activation agency, announced the strategic acquisition of Social Supply Co., a social media digital marketing agency located in Carlsbad, CA, expanding Inspira’s integrated marketing capabilities and establishing a coast-to-coast presence with a comprehensive digital content studio in Southern California.
“As we celebrate our 15th anniversary, we are excited to announce that we’ve closed the deal on a critical piece of our growth strategy. Bringing the incredible talent of Social Supply Co. into the Inspira family is a win-win for everyone involved, most of all our clients,” said Jeff Snyder, Inspira’s Chief Inspiration Officer. “Expanding our digital capabilities to include expertise in organic and paid social, influencer strategy, and content creation with a state-of-the-art creative studio will empower our clients with a full suite of integrated marketing services. Starting today, we’re providing a whole new level of holistic, strategic client leadership to help our clients win with consumers.”
“I am beyond excited to be immersed into an expanded world of marketing with a truly fun, brilliant, genuine group of people,” said Brett Sirianni, founder and CEO of Social Supply Co. As a member of Inspira’s senior leadership team, Sirianni will serve as Chief Digital Officer helping to integrate the agencies and position Inspira’s clients for social success, “Joining Inspira is an incredible step for our team – an opportunity to grow and share knowledge. I felt an instant connection to Inspira’s EQ x IQ process that beautifully illustrates the concept of true marketing, one of the building blocks of Social Supply Co. since our inception.”
Inspira’s EQ x IQ approach to campaign concept development is based on a keen understanding of the power of empathic insights and marries the empathic understandings (EQ) of a client’s situation with data-driven business and market intelligence (IQ) to develop scalable, results-driven, creative solutions. Inspira is dedicated to providing brand storytelling, specializing in Brand Strategy, Digital Marketing, Content Production, Sampling Programs, and Field/Sales Team Development and Management in the automotive, CPG, financial, technology, and food and beverage markets. The acquisition of Social Supply Co. has expanded Inspira’s reach into the fashion, beauty, and quick-serve restaurant industries.
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About Inspira Marketing Group
Based in Norwalk, CT, Inspira Marketing is a purpose-driven brand activation agency, driven by EQ x IQ. Delivering scalable, results-driven, creative solutions for a diverse roster of clients in the automotive, CPG, financial, technology, and food and beverage, fashion, beauty, and quick-serve restaurant markets, Inspira Marketing specializes in Brand Storytelling, Experiential Marketing, and Field Team Activation, and devotes a portion of its profits to finding a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a list of impressive awards, most recently including Ad Age’s Best Places to Work, Hartford Business Journal’s Best Places to Work, Chief Marketer’s CM200 Award, and Event Marketer’s Top 100 IT List. To learn more, visit www.inspiramarketing.com.
