Is Your Brand Playing it Too Safe on Social Issues?
By Bobby Johnson
September 9, 2022
By Bobby Johnson
September 9, 2022
According to consumers, “no comment” is no longer an option for brands. In the recent Forbes article “Playing it Safe on Social Issues? Here’s Why Neutral is Not the Way to Go,” Inspira Marketing CEO Jeff Snyder shares his thoughts on why riding the fence on important issues can do more harm than good.