Jeff Snyder: People Are Speaking With Their Pocketbooks. Are Brands Listening?

The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift.

2020 offered a turning point for conscious consumerism, and brands are still experiencing the impact. Now, consumers are speaking with their purchases, and it’s time for brands to listen. Click Here to Read More.