Holiday Trends

Infographic: Moms Are Worth the Money: 2023 Mother’s Day Trends

The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives. 


According to the National Retail Federation, this year’s Mother’s Day spending is expected to reach an all-time high of $35.7 billion. Although cards and flowers are most gifted, consumers are finding more innovative ways to show their love. Check out our infographic below for all the details on 2023 Mother’s Day spending trends.

Appreciating Mom in 2023

84% of US adults are expected to celebrate the holiday.

Consumers are expected to spend an average of $274 per person. Millennials between 35-44 are expected to spend the most at $382 per person. 

Who’s Being Celebrated?

It’s not just mom! Consumers are purchasing gifts for: 

57% Mother or Stepmother

23% Wife

12% Daughter

Top Gift Categories for Mother’s Day

Percent of Consumers Purchasing: 

74% Flowers

74% Greeting Cards

60% Special Outing

Top Gift Categories (By Spend): 

$7.8B Jewelry

$5.6B Special Outings

$4B Electronics

Where We’re Shopping for Mother’s Day

While consumers continue online, they’re also returning to physical retail and supporting local businesses.

35% Online

34% Department Stores

30% Specialty Stores

24% Local, Small Businesses

23% Discount Stores



NRF 2023 Mother’s Day Survey

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