Infographic: Moms Are Worth the Money: 2023 Mother’s Day Trends
By Bobby Johnson
May 10, 2023
Holiday Trends
The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives.
According to the National Retail Federation, this year’s Mother’s Day spending is expected to reach an all-time high of $35.7 billion. Although cards and flowers are most gifted, consumers are finding more innovative ways to show their love. Check out our infographic below for all the details on 2023 Mother’s Day spending trends.
Appreciating Mom in 2023
84% of US adults are expected to celebrate the holiday.
Consumers are expected to spend an average of $274 per person. Millennials between 35-44 are expected to spend the most at $382 per person.
Who’s Being Celebrated?
It’s not just mom! Consumers are purchasing gifts for:
57% Mother or Stepmother
23% Wife
12% Daughter
Top Gift Categories for Mother’s Day
Percent of Consumers Purchasing:
74% Flowers
74% Greeting Cards
60% Special Outing
Top Gift Categories (By Spend):
$7.8B Jewelry
$5.6B Special Outings
$4B Electronics
Where We’re Shopping for Mother’s Day
While consumers continue online, they’re also returning to physical retail and supporting local businesses.
35% Online
34% Department Stores
30% Specialty Stores
24% Local, Small Businesses
23% Discount Stores
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