‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025

Dairy-free ice cream brand So Delicious presented “The Pint of No Return,” an activation shaped like a giant ice cream pint, at Lollapalooza this year where inside the giant pint, the chilly activation offered an immersive elevator experience, product samples, photo ops, and more.

Check out BizBash’s round up of top activations from this year’s event.