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​Three Ways That Brands Can Use Instagram’s New IGTV Function

  • By Jade Axman
  • July 10, 2018

The recent launch of IGTV, Instagram’s latest venture, has made a splash in the marketing world thus far. As opposed to Instagram stories (15 seconds) and traditional feed posts (60 seconds) that have strict time constraints, IGTV presents an opportunity for brands and influencers seeking to share long-form video content. Read More

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Inspira Wins Bronze for Best Campaign Targeting Millennials at PRO Awards

  • By Rob Patterson
  • June 26, 2018

On June 19th, Chief Marketer celebrated the best experiential marketing campaigns of the year at the 28th annual PRO Awards Gala. We are excited to announce that Inspira won a Bronze PRO Award for Best Campaign Targeting Millennials for our work with Hefty. Read More

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Ask Inspira: What Was Your Favorite Marketing Campaign from the Last Year?

  • By Rob Patterson
  • June 26, 2018

Now that the Cannes Lions Festival is in the rearview mirror, we at Inspira have been looking back on some of the industry's finest work from the past year. From hit commercials and PR stunts to festival activations and pop-up shops, there's been lots of work for marketers to be proud of. Read More

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Why IHOP’s Change to IHOb is Both Brilliant and Tragic

  • By Rob Patterson
  • June 19, 2018

On June 4th, IHOP tweeted out to the world that the restaurant’s name would be changing to IHOb, with an announcement of what the ‘B’ represented to come on June 11th. Read More

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