Inspira Experts Lead ANA Committee Meeting on Building Lasting Relationships with Generation Alpha

This past December, Inspira was invited to participate on the Association of National Advertisers’ Marketing Futures Committee meeting, after our contributed article to their Marketing Knowledge Center became a top visited piece of content (dare we say, viral?). Because let’s face it: just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—quickly following in its footsteps. Plus, now that we’re in 2025: hellooo Beta…

In this presentation, titled A First Look at GenAlpha: Building Foundations for Lasting Relationships, Inspira’s Chief Creative Officer, Dave Wasserman, and Senior Integrated Strategist, Regina Fiedel, provided deeper insight into these astonishingly savvy consumers, including:
–  How culture is shaping their perceptions and buying behaviors
–  How they are already impacting household spending
–  Their emerging digital practices and preferences
–  What they expect from brands

As an integrated marketing agency that focuses on building and strengthening relationships between brands and consumers, Inspira built upon their initial expert research on Generation Alpha, comparing and contrasting key generational differences, to provide key takeaways to help your business connect and resonate with the enigmatic Gen Alpha consumer.

Learn more at the ANA’s Marketing Futures Committee meeting recording below, or click here to view on Vimeo.