Insights

Mother’s Day 2022: 10 Surprising Holiday Statistics

This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know.

10 2022 Mother’s Day Shopping Statistics

  • On average, consumers are planning to spend $25 more on gifts than last year, an average of $245.76 for gifts and outings.
  • While greeting cards and flowers are always among the top gifts, jewelry remains a timeless gift selection. Forty-one percent of consumers are planning to gift mom jewelry items this year.
  • Experiential gifts are also up this year. Items such as tickets to concerts, plays, or sporting events will be given by 27% of shoppers. This is up from 23% last year and are being gifted at the highest level since tracking began in 2016.
  • Last year, when outings and gatherings were difficult due to the COVID-19 pandemic, consumers spent on electronics housewares, gardening tools, and books.
  • More than just a gift, shoppers want to give mom something meaningful. Among those surveyed, 46% said that finding a gift that is unique or different is a top priority, followed by 41% who aim to create a special memory.
  • Digital ads will pay off this year. More than a third of consumers are planning to make their gift purchases online. The remaining two-thirds will be making purchases at department stores and small local businesses.
  • Get those Mother’s Day gift lists ready! One-third of consumers say they look to retailers for “giftspiration.” Drive conversions with targeted emails and social content to audiences seeking gift ideas.
  • It’s not just moms that are being celebrated, daughters, grandmothers, sisters, friends, and godmothers are all among those acknowledged on Mother’s Day.
  • What do moms really want? According to a YouGov poll, mom’s wish list includes a card, flowers, a special experience with her family, a keepsake gift, and chocolate. Other top items are more practical including, “having the day to myself” or “having someone other than me tackle household chores.”
  • Why is spending increasing? NRF’s President and CEO Matthew Shay says: “Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday.”

Inspira offers creative solutions to your biggest marketing challenges. Contact us today to learn how our unique EQxIQ process leads to award-winning campaign ideas.

Sources: NRF: National Retail Trends: Mother’s Day 2022, YouGov: What Gifts Do Moms Want for Mother’s Day 2021


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