The
Challenge
Gen Z’s relationship with food? It’s complicated. Lunch is a daily struggle, and packaged meals carry the baggage of being seen as unhealthy or full of additives, leaving many to believing the only way to eat healthy and flavorful is to cook from scratch.
Relationship
Opportunity
Gen Z doesn’t have the time or energy to make lunch from scratch every day. Bonduelle Lunch Bowls had the chance to be the ultimate shortcut to healthy lunch goals. By helping them show up as the effortless way to get globally inspired flavors on the daily, the brand could lock in a lasting bond with Gen Zers who love convenience but still want better-for-you choices.
Our
Solution
We took Lunch Bowls straight to where the
struggle is real, college campuses, handing out samples and serving them up from every angle. Influencers and creators hyped it in their feeds, OOH kept it top of mind, and retailer media plus in-store creative sealed the deal. The message was loud and clear: fresh, flavorful, balanced eating doesn’t have to be a hassle. With Bonduelle Lunch Bowls, lunch was in the bag.
Results
Impressions
(3X KPI GOALS)
DISTRIBUTED
