Creative Strategy & Ideation | Retail Activation
The activation platform Our Journey in Every Sip was created to entice premium coffee drinkers. We brought it to life in select on-premise accounts nationwide over 3 months with storytelling visuals and recipes inspired by each country of origin. Our team designed a key visual to anchor the plan accompanied by in-store graphics, branded accessories and premium programming.
Each account type was offered programs tailored to their unique property and footprint. Hotels, with the greatest number of guest touchpoints, were offered a mobile coffee cart, in-room French press experiences, VIP box sets, promotional assets and recipes for expanded brunch, happy hour and dessert offerings. Cafés could choose from promotional events, a master barista class, loyalty program, branded A-frames and a styled, Instagram corner.
Inspira not only built the platform but also supported the illy team with sell-in materials, asset creation and fulfillment. In partnership with illy, we re-energized the on-premise through increased visibility, brand elevation and premium programs that drive volume for their accounts.
More examples of our EQxIQ approach