Social Media Strategy | Organic Social | Paid Social
Our paid social media strategic approach focused on Mint being the custodian of their simple message delivered positively through education, information, humor, and above all else, customer service.
The Inspira creative team setup a tone of voice that mimicked the Ryan Reynolds advertising campaign. This allowed us to kick-off the social media effort in a uniquely Mint way. The Mint Fox mascot assisted in educating and softening the sometimes-boring wireless jargon. Content aligned with trends on social with a strong brand aesthetic to deliver all the needs for the audience, along with the snarky Mint humor, which gave the audience a reason to follow. We also interspersed the messaging with the bespoke content of the Ryan Reynold’s ad campaign.
Building on this, we curated a collection of influencers from across the country to sign-up for Mint Mobile and showcase their experience across a wide array of social media channels.
More examples of our EQxIQ approach