Social Media Strategy | Organic Social | Paid Social
Bringing in the elements of history, nostalgia, the tastes people grew up with, and the California feeling, Inspira strategized a content plan and social media tone that was the basis of an entire social media turnaround.
Through concept testing, we understood what content the audience would best engage with. This led us to build a robust strategy over a short amount of time. We tapped into the nostalgia of visiting CPK restaurants as children. Inspira creative delivered the messaging with trending content types that would resonate with a younger audience, such as reels, branded memes, humor, and a bright color palette. Our goal was to entice consumers to return to CPK with their families.
Notably, our team recognized the importance of continually testing and refining the content to ensure high engagement. We accomplished this in collaboration with the CPK Test Kitchen where all new menu items were conceived.
More examples of our EQxIQ approach