Experiential | Mobile Tours
We conceived the Allswell Tiny Home Tour, which visited shopping centers, parks, and other hot spots in 17 cities over 13 weeks. Our team designed and constructed a magnificent tiny home to showcase Allswell to try the Allswell and Allswell Luxe mattresses in this unique, unexpected environment. We also offered tasty treats from local sweet shops and a fun Instagram photo engagement. To entice data capture for the email nurture campaign, we allowed consumers to reach into the ‘Dream Jar’ and pick out a discount code for up to 20% off a mattress purchase.
Additionally, Inspira established strategic partnerships with local influencers and iHeartRadio to build awareness for the Tour. At the same time, earned media helped shine a light on the Tiny Home Tour for a national audience. The Tour generated significant media buzz for the brand with placements in House Beautiful, Forbes, Brit + Co, and Refinery29. Notably, we utilized testimonial content captured by our Brand Ambassadors in an email marketing campaign and on social channels to enhance customer satisfaction.
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