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The Tiny Home Tour

The Challenge

A good night’s sleep is essential to our health and well-being…and it all begins with a comfortable mattress. The direct-to-consumer mattress trend has made it easy for consumers to purchase a high-quality mattress at an affordable price, but many aren’t ready to make such a personal purchase without trying one out. Allswell wanted to give consumers a chance to sample its offerings while building buzz around the brand.

Our Strategy & Activation

We launched the Allswell Tiny Home Tour, stopping by shopping centers, parks, and other hot spots in 17 cities over the course of 13 weeks. Inside our beautiful tiny home, consumers were offered tasty treats from local sweet shops, the opportunity to try out the Allswell and Allswell Luxe Hybrid, a fun photo engagement, and the chance to reach into the Dream Jar to pick out a discount code up to 20% off the price of a mattress.

Partnerships with local influencers and iHeartRadio helped build the buzz in each market, while earned media hits helped shine light on the Tiny Home Tour for a national audience. It wasn’t just buzz that the tour built, though; in fact, our stop in Boston alone led to an 150% increase in regional sales.