Brand Storytelling | Brand Strategy
We crafted a brand positioning, identity, and introductory brand-awareness campaign through the creative platform “WATERLOO “ to differentiate and connect with those who do things their way. WE SIP DIFFERENT.”
Inspira led the IAT to create a marketing and execution plan highlighting how Waterloo sipped differently, functionally and emotionally. Core plan components included:
Paid Digital Media – our media strategy delivered a concentration of Life Tasters in targeted markets with high retail distribution.
Social Media – our strategy and content calendar engaged with a more authentic, 1:1 conversation.
Influencer Marketing – our influencer strategy, content direction, inspiration, and creative assets encouraged authentic storytelling and significant engagement with the brand.
Brand Experience – we set the strategy and created content to ensure that brand essence was communicated at in-market sampling events and sponsorship activations.
Shopper Marketing – our retail strategy and creative approach delivered the brand look and feel, plus messaging, so it was consistent across all retailers.
More examples of our EQxIQ approachLearn More