Social Media | Social Strategy | Creative
Just like the TV app, Hulu’s social media had to represent many titles all at once. We had to present the seemingly unlimited content in a way that could be understood by all followers.
On a brand level, there were strong elements to incorporate into all content that could be wrapped into a Hulu cocoon. This strategic approach allowed us to align Deadpool next to RuPaul’s Drag Race and tell a consistent Hulu brand message while communicating the program message.
With a solid strategy around how we could approach telling the story behind each program, we split all the content creation into two messages per piece. First, we delivered the show message, which ranged from preview clips to memes to keep the content inviting and intriguing. Next, we wrapped it in the Hulu brand and presented it in a cool, relevant, fun context. And, it worked! We grew Hulu’s Instagram followers by 325%, from 400,000 to 1.7 Million.
More examples of our EQxIQ approach